Senior Content Strategist

Inspired Thinking Group (ITG); Birmingham; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a Senior Content Strategist, where you will shape and execute innovative content strategies across diverse channels. This role involves understanding customer journeys, developing engaging content plans, and collaborating with creative teams to drive audience engagement. With a focus on data-driven insights, you will monitor performance metrics to refine strategies for maximum impact. Enjoy a vibrant work culture that values diversity and offers numerous perks, including flexible working options and a commitment to employee wellbeing. If you're passionate about content and ready to make a significant impact, this opportunity is perfect for you.

Benefits

25 days' holiday + bank holidays

Annual Wellbeing Day

Pension Scheme

Corporate Medical Cash Plan

Smart Working Options

Employee Assistance Programme

Cycle to Work Scheme

Monthly Employee Awards

Paid Volunteer Day

Referral scheme

Qualifications

• 7-8 years in content strategy or marketing, preferably in an agency.
• Strong understanding of content marketing metrics and tools.

Responsibilities

• Develop content strategies aligned with client objectives.
• Collaborate with teams to produce engaging content across channels.

Skills

Content Strategy

Content Marketing

Project Management

Communication

Creative Thinking

Tools

Content Management Systems

Digital Analytics Tools

Job description

As a Senior Content Strategist, you will play a pivotal role in shaping and executing our clients' content strategies across multiple channels. You will be responsible for understanding customer journeys and developing content plans that engage, inform, and convert audiences across digital and traditional platforms.

Key Responsibilities

• Develop comprehensive content strategies that align with client objectives and target audiences, ensuring consistency in voice and messaging across all channels.
• Work with our Data & Intelligence team to understand audience needs, preferences, and behaviours, utilising insights to tailor content strategies for maximum impact.
• Collaborate with creative teams, marketing specialists, and external partners to produce compelling content that resonates with audiences and drives engagement.
• Plan and inform content calendars, ensuring timely execution of strategies across all channels, including social media, email, web, print, and more.
• Monitor and analyse content performance metrics, using data to refine and optimise strategies for improved engagement and conversion rates.
• Stay abreast of industry trends, emerging platforms, and content best practices to continually enhance content strategies and execution.
• Facilitate workshops and brainstorming sessions to generate innovative content ideas and solutions.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, mobile, video, print, and in-person.

Requirements

• Circa 7-8 years of experience in content strategy, content marketing, or a similar role, preferably in an agency or multi-brand environment.
• Experience in retail and hospitality sectors a huge advantage.
• Demonstrated ability to develop and execute successful content strategies across multiple channels.
• Strong understanding of content marketing metrics and tools to measure performance.
• Excellent communication, collaboration, and project management skills.
• Creative thinker with the ability to generate innovative ideas and translate them into effective content strategies.
• Proficient in content management systems and digital analytics tools.

Benefits

Work's a treat!

On top of a competitive salary, you can expect a whole load of perks:

• 25 days' holiday + bank holidays - we understand the importance of you getting some down time.
• Annual Wellbeing Day - enjoy an additional day on us to look after your physical and mental wellbeing.
• Pension Scheme - helping you save towards your retirement home in the sun!
• Corporate Medical Cash Plan - claim back the cost of your medical treatments.
• Smart Working Options - spend up to 40% of your working week from home.
• So many savings - through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.
• Employee Assistance Programme - our people are at the heart of everything we do, so if you're happy, we're happy.
• Cycle to Work Scheme - save on the cost of biking to work.
• Monthly Employee Awards - Employee of the Month programme with £250 bonus.
• Raising money for charity including a paid Volunteer Day - we're all about giving back... and having lots of fun in the process!
• Referral scheme - know the perfect person to join the team? You could bag £1,500 for a putting a good word in.
• Wellbeing Programme - giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
• Enhanced Family Friendly Leave - support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we're always stronger together.

ITG have a number of community groups (ERGs) available to employees which offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.

What next?

If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Industries: Technology, Information and Internet