Senior Content Marketing Manager

Pinpoint Applicant Tracking System; United Kingdom; Remote; GBP 35,000 - 55,000; Full time

Job summary

A high-growth startup seeks a Content Marketing Manager who will drive marketing efforts through compelling content. This remote role in the UK is perfect for a proactive storyteller with experience in B2B environments. Join a dynamic team to enhance brand awareness and foster customer connections.

Qualifications

• 2–3 years of professional writing experience in B2B software.
• Experience with product-led content including use cases and visuals.
• Strong interviewing skills and comfortable with customer interactions.

Responsibilities

• Conduct customer interviews to create product-led content.
• Produce various content formats, including blogs and newsletters.
• Maintain a content calendar and analyze performance data.

Skills

Professional writing

Content Creation

B2B Marketing

Storytelling

Interviewing

Social Media Engagement

Content UX

Digital Marketing

Job description

Hey I’m Kristin, VP of Marketing at Pinpoint.

We’re a high-growth start-up selling software that helps in-house recruitment teams attract, hire, and onboard the right talent. Today, we have a strong foundation in place, with a mature product, rapid growth, strong product-market fit, and happy customers.

We’re hiring a Content Marketing Manager to create compelling, customer-driven content that fuels marketing campaigns and drives demo bookings, product adoption, and brand awareness.

You’ll be the go-to person for content at Pinpoint—writing product-led pieces, telling great customer stories, and making sure our best ideas get seen and shared.

The fine print (but way more exciting)

• This is a remote role based in the U.K., with occasional in-person meetings, events, and training
• You’ll be our only content marketer—fully owning creation, repurposing, and publishing. This is a high-output role, and we’re looking for someone who thrives on producing meaningful content, fast
• Customer interviewing is a foundational part of this role. You’ll regularly speak with customers to understand their work, then profile their best practices in content
• At Pinpoint, product-led content means writing that shows how our software solves real customer problems. This often includes screen grabs, feature walkthroughs, templates, or embedded customer stories. It’s actionable, practical, and directly tied to product value—not just high-level thought leadership
• Our values shape how we work. We’re looking for people who embody these values in everything they do

About the Role:

• Interview customers to uncover compelling use cases, success stories, and advice—then turn those insights into high-impact, product-led content
• Produce a wide range of content formats: blog posts, case studies, website copy, emails, event scripts, and podcast interviews
• Use storytelling to show how customers use Pinpoint in practice—not just what the product does
• Write our bi-weekly newsletter and monthly product release announcements, improving them over time
• Repurpose every piece of content into multiple formats—social posts, short videos, internal enablement, SEO pages, etc
• Keep our LinkedIn feed full of relevant, timely, high-quality content

Planning (10%)

• Obsess over our audience—where they hang out, how they think, and what messages resonate
• Use data and analytics to continuously improve content performance
• Maintain a content calendar, coordinate across the team, and hit campaign deadlines

About You:

• 2–3 years of professional writing experience with hands-on content creation for a B2B software company.
• Experience creating product-led content—writing that walks through a use case, includes product visuals (e.g. screenshots), and explains how the software solves real customer problems.
• A T-shaped storyteller—writing is your core skill, but you know how to integrate visuals, video, or other formats to tell a stronger story
• You think about content “UX”—how it’s structured, consumed, and optimized
• Experience creating engaging posts for social media, especially LinkedIn
• Strong interviewer—comfortable speaking with customers and experts to uncover insights
• You’re proactive, curious, and organized—able to juggle deadlines, coordinate with stakeholders, and deliver without overcomplicating things
• Have worked in a startup or fast-paced, high-output team
• Have used AI tools to improve content workflows without sacrificing quality
• Understand digital marketing or demand generation principles

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Writing/Editing, and Product Management

• Industries

  Software Development, Staffing and Recruiting, and Human Resources Services

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