Senior Content Marketing Executive

Jayne Pierce Tourism; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in luxury travel is looking for a Senior Content Marketing Executive to drive creativity and strategy across various platforms. Ideal candidates will possess a strong background in content marketing and digital channels, with significant responsibilities that include content campaign management and collaboration with sales teams to enhance brand presence.

Benefits

Hybrid working - 3 days a week in the office

Ability to work away from home/office up to 3 weeks a year

2 Volunteer days a year

Birthday day off

Qualifications

• Proven experience in content marketing, ideally within luxury or travel sectors.
• Exceptional writing and editing skills needed.
• Expert understanding of digital marketing channels required.

Responsibilities

• Spearhead content campaigns across social media, CRM, and PR.
• Manage campaign assets, ensuring visuals and copy are persuasive.
• Transform data insights into compelling storytelling opportunities.

Skills

Creative mindset

Attention to detail

Project management

Writing

Editing

Digital marketing

Job description

Candidates: Interested in similar marketing opportunities in luxury travel? Register your interest here.

Employers: Need help recruiting marketing talent in travel? Contact us to discuss your hiring needs.

We're seeking a talented Senior Content Marketing Executive to join our client's marketing dream team. This isn't just any content role - you'll be crafting compelling narratives for discerning travelers and helping shape the future of luxury travel marketing.

As Senior Content Marketing Executive, you'll be at the forefront of driving the creative content strategy. Working closely with the Head of Marketing, you'll develop and execute content strategies that truly resonate with a luxury travel audience. Your job in luxury travel will involve creating engaging content across our entire marketing ecosystem, from social media and email campaigns to our website and premium print materials. You'll keep your finger on the pulse of the industry, analysing competitor landscapes and market trends to inform the content direction, and skillfully transform data insights into compelling storytelling opportunities.

In leading campaign excellence initiatives, you'll take charge of content campaigns across multiple channels, including social media, email/CRM, and PR. Your collaborative spirit will shine as you work with our sales team to create high-impact promotional activities. You'll be responsible for managing campaign assets, ensuring visuals are stunning and copy is persuasive. Additionally, you'll track and report on campaign performance, ensuring they meet and exceed KPIs.

Brand excellence will be at the heart of everything you do. You'll create premium marketing collateral that perfectly reflects their luxury positioning and maintain a consistent brand voice across all channels. Your role as Senior Content Marketing Executive will include supporting award submissions and industry recognition initiatives, while ensuring our brand guidelines are meticulously followed across all public-facing materials.

The ideal candidate for this position will bring proven experience in content marketing, ideally within the luxury or travel sectors. An expert understanding of digital marketing channels is essential, as are exceptional writing and editing skills. We're looking for someone with a creative mindset and keen attention to detail, coupled with strategic thinking abilities that can translate data into actionable content plans. Your ability to balance creative flair with strategic thinking will be key to success in this role.

Please Note: Due to high volumes of applications, only successful applicants will be contacted.

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• Hybrid working - 3 days a week in the office
• Ability to work away from home/office up to 3 weeks a year
• 2 Volunteer days a year
• Birthday day off

Job requirements

• Strategic thinker who can translate data into actionable content plans
• Creative mindset with attention to detail
• Exceptional writing and editing skills
• Expert understanding of digital marketing channels
• Strong project management skills with ability to manage stakeholders
• Experience in content marketing, preferably in luxury or travel sectors

Job responsibilities

• Spearhead content campaigns across social media, CRM and PR
• Maintain consistent brand voice across all channels
• Manage campaign assets, from stunning visuals to persuasive copy
• Collaborate with sales team to create high-impact promotional activities
• Transform data insights into compelling storytelling opportunities