Senior Content Manager | LOOKFANTASTIC

THG Fluently; Manchester; On-site; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Senior Content Manager to lead content strategy for a prominent beauty brand. In this dynamic role, you will oversee content planning across web and app, ensuring alignment with CRM, PR, SEO, and social media teams. Your expertise in content production and optimization will drive engagement and conversion, while your leadership will guide a talented content team. This is a fantastic opportunity to make a meaningful impact in a vibrant and rapidly evolving sector, where your creativity and strategic thinking will be highly valued. Join a forward-thinking company that champions diversity and offers a supportive environment for professional growth.

Benefits

Bespoke development programmes

Upskilling programme

25 days annual leave

Birthday day off

Enhanced maternity and paternity pay

Compassionate leave

Access to in-house GP

Access to in-house CBT therapist

Employee Assistance Programme (EAP)

Staff discount on THG brands

Qualifications

• 4+ years experience in content or copy-related roles.
• Strong understanding of content production and syndication.

Responsibilities

• Devise and deliver a full funnel content strategy aligned with KPIs.
• Oversee content calendar and manage content budget.

Skills

Content Strategy

SEO Writing

Communication Skills

Content Optimization

Copy Editing

Education

Degree in English Language/Literature

Degree in Journalism

Degree in Marketing

Degree in Creative Writing

Tools

Content Square

Google Analytics

Keyword Planner

Job description

We’re a fast-moving, global technology group that specializes in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realize our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Beauty

We’re home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty, and the beauty subscription box brand Glossybox. Our portfolio of premium brands includes the likes of ESPA, Ameliorate, and Grow Gorgeous – all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It’s an incredibly exciting time to be joining the team.

Reporting into the Head of Brand Marketing, the Senior Content Manager will own content planning for LOOKFANTASTIC across web and app, aligning with CRM, PR, SEO, and social media teams to deliver a cross-channel content strategy across owned, earned, and paid media. This role will oversee the content team to ensure that all content we create has a meaningful impact on both brand and commercial goals, optimizing content to engage and convert customers following best practices. The Senior Content Manager should have a solid understanding of both content production and syndication, and an eagerness to leverage emerging technologies to drive efficiencies and scale.

As a Senior Content Manager, you'll:

• Devise and deliver a full funnel and cross-channel content strategy to deliver against set KPIs.
• Oversee the content calendar aligned to both our annual retail plan, as well as key cultural moments.
• Edit and sign off on copy to ensure it reflects the LOOKFANTASTIC tone-of-voice.
• Oversee the briefing of the LOOKFANTASTIC homepage(s).
• Work closely with the trading team to optimize the LOOKFANTASTIC homepage (across web and app), and align on testing initiatives to better integrate content across our owned channels.
• Align with the CRM team on the sign-off process for emails.
• Own all content-related projects, such as revising workflows and CS tone-of-voice guides.
• Oversee the production of the copy bank to support cross-departmental team needs.
• Support the Head of Brand Marketing in setting messaging frameworks for campaigns, as well as contributing to ideation for naming, taglines, and more.
• Oversee content performance reporting.
• Manage the content budget.
• Oversee, brief, and allocate third-party resources where needed.

What skills and experience do I need?

• At least 4+ years in a content or copy-related role.
• Degree in English Language/Literature, Journalism, Marketing, or Creative Writing preferred.
• Excellent written and verbal communication skills.
• A solid grasp of the English language/grammar and ability to spot errors quickly.
• An understanding of how to optimize content for web and app to improve user experience.
• Experience of writing content for SEO.
• Knowledge of management platforms and reporting tools such as Content Square, Google Analytics, and Keyword Planner.

What’s in it for me?

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50% staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavor to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.