Senior Content Manager

Wildfowl and Wetlands Trust; Slimbridge; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

33 days annual leave

Free entry to wetland centres

Free car parking

Secure bike storage

Colleague discount

Cycle to work scheme

Contributory pension

Life Assurance

Employee Assistance Programme

Job summary

Wildfowl and Wetlands Trust (WWT) is seeking a Senior Content Manager to lead a new content strategy, elevating WWT’s voice and engagement with visitors, supporters and partners. You will manage a talented content team and collaborate with conservation colleagues to tell the stories of wetlands across the UK and beyond.

You’ll drive integrated, multi‑channel content plans designed to deliver measurable engagement, supporting fundraising, marketing and communications goals.

Qualifications

• Proven experience developing successful content strategies with measurable engagement.
• Ability to optimise multi‑channel content plans and align with campaign objectives.
• Experience leading a creative content team and guiding production.

Responsibilities

• Lead development of a new content strategy for WWT to elevate voice and engagement.
• Manage a team of content creators and collaborate with conservation staff and volunteers.
• Develop and implement content plans aligned with fundraising, marketing and comms objectives.
• Define content objectives and KPIs and use tools to optimise storytelling.

Skills

Proactive leader

Collaborative leadership

Content strategy development

Multi-channel content planning

Team management

Strategic storytelling

Setting objectives & KPIs

Cross-functional liaison

Job description

Are you passionate about telling stories and delivering powerful content that builds understanding, inspires action and drives change?

Do you have the skills, knowledge and experience to lead WWT’s content team to deliver engaging and creative content that speaks to a wide range of audiences?

This is an exciting opportunity to join a well-respected organisation with an ambitious mission to restore wetlands and inspire others to value and protect these incredible habitats. This role will put content right at the core of WWT’s communications and engagement activity, telling measurably impactful stories of wetlands and the work WWT does to unlock their superpowers.

Based in the Communications team, the Senior Content Manager will lead the development of a new content strategy for WWT, designed to elevate WWT’s voice, build brand awareness and deepen engagement with our visitors, supporters and partners. Leading a talented and creative team of content creators, you’ll work with colleagues from conservation teams to wetland centre staff and volunteers, to showcase the wonder of wetlands and the impact of WWT’s work across the UK and beyond.

You’ll have proven experience of developing successful content strategies that deliver high-quality, engaging and audience-focused content. You’ll understand how to optimise and enhance dynamic content plans that reach a range of audiences and support ambitious communications and campaign objectives.

With an eye for a good story, you’ll bring our projects, our science and our work to life, and put wetlands at the heart of the conservation debate.

About You

You’ll be:

• A p roactive and collaborative leader , comfortable champion ing a strategic vision for WWT’s content storytelling, putting it at the heart of WWT’s audience engagement.
• A confident team leader, who thrives when providing creative direction and support to content creators, getting stuck into content production when needed.
• Experienced in developing integrated, multi-channel content strategies designed to deliver measurable results against specific engagement objectives.
• Confident developing and implementing content plans that support wider fundraising, marketing and communications objectives.
• Comfortable managing a busy team, balancing competing priorities and translating them into clear and achievable plans.
• A strategic thinker, skilled in building effective working relationships across an organisation and confident advising colleagues on content plans that deepen connection and builds brand profile.
• With a strong focus on delivering impactful content, you'll know how to develop robust content objectives and KPIs, using tools and processes to enhance and optimise content that builds audience engagement and drives action.
• Experienced in working in complex organisations, you'll have an eye for storytelling opportunities that build a coherent narrative and bring a cause and work of an organisation to life for a wide range of audiences.

This role is based at WWT Slimbridge Wetland Centre in Gloucestershire. We support hybrid working with an expectation for this roleto be in Slimbridge at least two days a week.On occasion, travel to our 10 wetland centres located across the UK, as well as our conversation projects, will be required.

About Us

We’re WWT, and we’re on a mission to restore the super-powered ecosystems we call wetlands . There’s never been a more important moment for our work, and we’ve got some phenomenal people on the case.

Whether they’re taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there’s nothing we love more than watching them soar.

Whatever you do here, you’ll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?

Why you’ll love working at WWT

• Wake up every day knowing your work is helping to restore wetlands, and our world
• Be surrounded and inspired by our team of passionate, dedicated people
• 33 days annual leave (which goes up to 38 days after 5 years of service) –this includes bank holidays and you have flexibility to take those days whenever you want
• Free entry to all our wetland centres, including your family
• Free car parking and secure bike storage areas
• Colleague discount on shopping and memberships
• Cycle to work scheme
• Contributory pension scheme
• Life Assurance of three times your salary, for peace of mind for your loved ones
• Independent personal, workplace and financial advice from our Employee Assistance Programme

WWT is an equal opportunities employer and all applications will be considered solely on merit.

Registered Charity Number England & Wales, no 1030884 and Scotland, no SC039410