Senior Content and Communities Manager

Inspired Selection; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading trade publisher is seeking a Senior Content and Communities Manager to enhance brand engagement through digital strategies. This hybrid role entails managing various marketing channels and requires strong analytical skills and experience in content production. Ideal candidates will possess expertise in social media and publishing, as well as excellent communication abilities.

Qualifications

• Proven track record in content and social media strategies.
• Experience with data-driven analysis.
• Strong communication skills for engaging copy.

Responsibilities

• Collaborate on digital channel strategy and content plans.
• Manage B2C content strategy and production cycle.
• Lead innovative email and social marketing plans.

Skills

Data-driven analysis

Social media strategy

Content strategy execution

Analytical skills

Written communication

Tools

MailChimp

Content Management Systems

Google Analytics

Microsoft Office

Job description

Social network you want to login/join with:

Senior Content and Communities Manager, London

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Client:

Inspired Selection

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

66ddce8916f9

Job Views:

3

Posted:

02.06.2025

Expiry Date:

17.07.2025

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Job Description:

We have exciting opportunities with a well-known trade publisher renowned for their gorgeous, highly illustrated books across Non-fiction. This hybrid working role is for a Senior Content & Communities Manager to drive brand engagement and contribute to the digital strategy. The position involves owning all digital marketing channels, focusing on increasing audience growth and engagement across social media, email, and website content.

Key Responsibilities include:

• Collaborate with the Marketing & Communities Director to shape the digital channel strategy, including audience profiles, growth plans, and content strategy.
• Work with external consultancies and partners to develop an effective and engaging content plan.
• Devise, execute, and report on growth marketing plans.
• Update product information on the website in line with the publishing calendar.
• Use measurement tools such as Google Analytics to monitor traffic from organic search, paid campaigns, social media, and email marketing.
• Manage the B2C content strategy and all stages of the content production cycle - planning, delivering, and monitoring.
• Lead the development of innovative email and social marketing plans to grow online communities.
• Identify and manage digital marketing partnerships with relevant brands and personalities to amplify social media presence.

The ideal candidate will have a proven track record of executing content and social media strategies, focusing on data-driven analysis to drive strategic direction. They should possess working knowledge and experience with various technologies, such as social media publishing, MailChimp, and Content Management Systems, along with strong analytical skills and familiarity with web and social analytics tools. Relevant sales and marketing experience, ideally within publishing or the arts, is essential. The candidate must have strong written and verbal communication skills to craft engaging copy for different audiences and platforms. Proficiency in Microsoft Office is required, and knowledge of book publishing in one or more of our key markets would be advantageous.

If you think this role is for you, please get in touch.

For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.