Senior Conceptual Creative — Sport & Experiential

Right Formula LTD; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid working

Flexible hours with core hours 10am–4:

Discretionary bonus scheme

Gym & Retail Discounts

Enhanced Employer Pension contribution

Mental Wellbeing Day & Volunteer Day

Sabbatical Leave

Employee Assistance Programme

Private Healthcare

£500 per annum individual training bud

Job summary

Right Formula LTD is seeking a brilliant Senior Creative to join our team and help deliver ambitious, original work for leading brands in sport. Working with the Head of Creative, you’ll turn briefs into platforms spanning Formula 1, live experiences, social content and digital campaigns.

You’ll own briefs, shape ideas and collaborate with Strategy, Design, Client Services and Live Events to raise the creative bar.

Qualifications

• Strong conceptual thinking and ability to find a powerful creative idea within a strategic brief
• Demonstrable experience developing integrated campaigns across multiple channels and formats
• Strong experience creating ideas for experiential, activations and live experiences
• The ability to think beyond individual executions and develop ideas into broader creative platforms
• Excellent visual literacy and the ability to articulate and direct a creative vision, even if you’re not a designer yourself
• The confidence to own briefs independently and move from problem to idea at pace
• Strong presentation and storytelling skills, with the ability to articulate and sell your creative thinking
• Experience collaborating with Strategy, Design, Client Services, production teams and specialist partners to bring ideas to life
• Curiosity about culture, technology and emerging creative tools, including AI
• High creative standards and the confidence to challenge thinking constructively to make the work stronger
• Strong copywriting skills – across campaign lines, treatments, scripts or presentation narratives – would be a bonus
• Experience within sport, sports marketing and/or Formula 1 is highly desirable

Responsibilities

• Create Original Ideas: Turn strategic briefs and real client challenges into distinctive creative concepts, campaign platforms and territories that have the potential to make an impact.
• Think Beyond the Channel: Develop ideas that can live naturally across live experiences, social, content, film, PR, digital and beyond – rather than starting with a predetermined format.
• Own Your Briefs: Take creative ownership from the outset, moving confidently from problem to proposition and idea without needing excessive direction.
• Get Involved Early: Work closely with Strategy and Client teams while briefs are still being shaped, helping uncover the strongest creative opportunity before the work begins.
• Bring Ideas to Life: Use moodboards, references, storytelling and emerging AI tools to communicate your vision and make ideas feel real. Provide clear creative direction to designers, production partners and other specialists.
• Develop & Protect the Idea: Take creative thinking beyond the initial headline into a fully realised world, acting as a creative guardian throughout design, production and delivery.
• Collaborate Brilliantly: Work openly with teams across Right Formula, contributing ideas generously, challenging thinking constructively and helping raise the creative standard of the work around you.

Job description

Right Formula LTD is seeking a brilliant Senior Creative to join our team and help deliver ambitious, original work for leading brands in sport. Working with the Head of Creative, you’ll turn briefs into platforms spanning Formula 1, live experiences, social content and digital campaigns.

You’ll own briefs, shape ideas and collaborate with Strategy, Design, Client Services and Live Events to raise the creative bar.