Senior Communications Manager (contract)

Airbnb; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Airbnb's UK communications team seeks a Senior Communications Manager for a one-year maternity cover role in London. You will lead consumer storytelling, build strong relationships with UK consumer media, and shape bold campaigns across channels to grow brand love.

You will collaborate with marketing, partnerships, legal and product comms, manage an agency, and measure campaign impact. The role requires 8-10+ years of experience, senior stakeholder management, and a passion for culturally

Qualifications

• 8-10+ years communications experience in consumer PR, either agency-side or in-house.
• Proven track record of developing and executing creative consumer campaigns that generate earned media coverage and brand buzz.
• Strong understanding of the UK media landscape and established relationships with key media outlets.
• Strong awareness of pop culture with storytelling and multi-channel campaigns that build reputation.
• Confident in leading meetings, presentations and building relationships with senior stakeholders and media.
• Adept at collaborating with cross-functional teams in a matrix organization.
• Proactive and solutions-focused with a bias for action, while respecting global processes.
• Strong project management skills, with budget tracking and measurement capabilities.

Responsibilities

• Own relationships with consumer media and surface opportunities for Airbnb storytelling in the UK.
• Develop and execute high-impact consumer campaigns and stand-alone partnerships.
• Collaborate with marketing, partnerships, legal and product comms on campaigns.
• Work with influencer manager to ensure integrated influencer and campaign storytelling.
• Create coverage reports and measure impact to share best practices across EMEA.

Skills

Creative thinking

Media relationships

Writing skills

Campaign planning

Influencer collaborations

Stakeholder management

Job description

This temporary assignment will be working at Airbnb, and may involve working at an Airbnb site, you will however be contracted through Magnit Global, a UK registered employment business with the company registration number 05537535.

Temporary work opportunities align well with people who are looking for career flexibility and less traditional ways of working, but at the same time are people driven to deliver amazing work in high-profile situations. Magnit Direct Sourcing is a service offered by Magnit Global that provides top talent directly to industry leading clients who have flexible temporary assignments that work on a variety of projects and unlock opportunities for exciting work.

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in more than 100, 000 cities and towns located in 220+ countries and regions across the globe. Every day, Hosts offer unique stays and one-of-a-kind activities that make it possible for guests to experience the world in a more authentic, connected way.

Airbnb was born with a creative spirit, and it’s one of the most defining parts of our culture. We use our curiosity and imagination to come up with unconventional solutions. These are the ideas at the core of Airbnb:

• Our community is based on connection and belonging.
• Our creativity allow[s]? to imagine new possibilities for people.
• Our responsibility is to all of our stakeholders.
• It takes a unified team committed to our core values to embody these ideas, and our fast-moving team is committed to leading as a 21st century company.

The Community you will join:

Airbnb's communications team tells the Airbnb story to media, culture-makers, and consumers across the UK & Ireland. We're hiring a Snr Comm Manager, UK on a one-year maternity cover contract to lead consumer-facing storytelling that builds brand love, drives social conversation, and secures earned media coverage building trust in Airbnb.

The difference you will make:

This is a high-visibility role at the heart of Airbnb's UK brand and reputation. You will shape and execute bold, newsworthy consumer campaigns, build and own relationships with consumer media, and keep Airbnb culturally relevant in the UK. You will partner closely with marketing, partnerships, legal and other cross functional teams to bring campaigns to life, and collaborate with colleagues across corporate and product comms on major product announcements and company news. The role is based in London, reporting to the Senior Communications Lead for Northern Europe, Middle East & Africa.

IMPORTANT : Looking for someone who can go to the London offices when needed. The team is flexible regarding the frequency.

A typical day:

• Create and execute high-impact, consumer-facing storytelling in the UK across campaigns and press office editorial, keeping Airbnb culturally relevant.
• Own relationships with consumer media, keeping Airbnb top of mind
• Drive consumer drumbeat and press office storytelling maintaining momentum for Airbnb in the news, managing an agency.
• Develop and execute stand-alone campaigns and partnerships that deliver against goals
• Collaborate in cross-functional discussions with marketing, partnerships, legal and other business functions as necessary on campaigns.
• Stay ahead of consumer, cultural, and media trends to inform storytelling that resonates in the UK.
• Create compelling narratives that underpin commercial or co-promotional partnerships that can be utilised across earned media, and social channels.
• Measure and report on the impact of campaigns, using insights to optimise future campaigns and share best practice across EMEA.
• Work alongside UK influencer manager and UK corporate comms manager to ensure we are telling a cohesive Airbnb story in the UK across channels.
• Develop coverage reports, evaluating and measuring coverage impact.

Core competencies:

• Creative thinking and ability to translate ideas into media generating tactics that have cultural relevance and build brand love.
• Owning and growing relationships with consumer media and newer media titles to surface new opportunities for Airbnb to communicate our story.
• Working alongside the influencer manager to ensure consumer campaigns and stories are joined up and where relevant, have a complimentary influencer strategy for maximum impact.
• Staying ahead of consumer, cultural, and media trends to keep storytelling relevant and culturally sharp.
• Strong writing abilities and able to develop a range of written materials for different audiences (press releases, story pitches, Q&As, briefs, messaging, presentations, etc).
• Attention to detail on campaign planning and across measurement, reporting and budgets.
• Ability to influence and negotiate, both internally in cross functional discussions and externally with suppliers and partners.
• Proficiency in agency management, and ensuring key processes are adhered to, including campaign project management, reporting, budget tracking, localisations, and evaluating performance to ensure delivery of impactful results

Your expertise:

• 8-10+ years communications experience in consumer PR, either agency-side or in-house, ideally within lifestyle, tech, internet, or travel sectors. Understanding of corporate comms is a bonus.
• Proven track record of developing and executing creative consumer campaigns that generate positive earned media coverage, widespread awareness, and brand buzz.
• Strong understanding of the UK media landscape and established relationships with key media outlets across consumer, travel, lifestyle and entertainment media.
• Strong awareness of pop culture with a flair for storytelling and multi-channel campaigns that build reputation, social engagement, and earned media.
• Confident leading meetings, presentations, and building relationships with external partners, senior stakeholders internally, and media.
• Skilled at delivering complex, proactive consumer press programmes, ranging from research/data-driven stories and trends, campaigns, and press events
• Adept at collaborating with cross-functional teams in a matrix organization
• Proactive and solutions-focused, comfortable taking initiative with a bias for action, while appreciating the structures and processes of a global business.
• Strong project management skills, comfortable in a fast-paced environment, keeping on top of processes, revisions to documents, with a keen eye for detail and delivery.

Our commitment to inclusion & belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

To do our best work we need different viewpoints. Therefore, we celebrate diversity and embrace inclusion. As an equal opportunity employer, we are dedicated to building a team that represents a variety of backgrounds, perspectives, and skills. We strive to ensure that we maintain a positive and enriching work environment for all.