Senior Communications Manager

Tencent; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Tencent is seeking a Senior Communications Manager to build its European communications function. This pivotal role involves developing communication strategies, managing influencer relations, and creating compelling narratives to enhance the company's position in technology and entertainment sectors, all while working closely with regional leaders.

Benefits

Competitive salary and comprehensive benefits package

Professional development opportunities

Flexible working arrangements

Equity participation in a high-growth company

Qualifications

• 10+ years of communications experience, ideally with a mix of in-house and agency experience.
• Strong media relationships across business, technology, and entertainment press.
• Crisis communications experience with ability to work under pressure.

Responsibilities

• Develop and execute comprehensive communication strategies.
• Build and maintain strong relationships with media across multiple sectors.
• Craft high-quality content for various external communications materials.

Skills

Communication

Strategic Thinking

Media Relations

Crisis Management

Project Management

Tools

Media Monitoring Tools

CRM Systems

Digital Communications Platforms

Job description

About Tencent

Tencent is an Internet-based platform company founded in Shenzhen, China, in 1998. We use technology to enrich the lives of Internet users and assist the digital upgrade of enterprises. Our mission is "Value for Users, Tech for Good". We embrace a culture of teamwork & creativity and are driven by our values - Integrity, Proactivity, Collaboration and Creativity.

We are rapidly expanding our international operations and are looking for top talent to propel us forward. Combining the results-oriented nature of a startup with the resources of a profitable and leading Internet company, Tencent offers a unique opportunity for aspiring individuals to thrive.

Position Overview

We are seeking a dynamic Senior Communications Manager to join our growing European communications team and play a pivotal role in building our regional communications function from the ground up. Reporting directly to the Director of Communications, Europe and Americas, you will be instrumental in shaping our external narrative, building media and influencer relationships, content development and establishing best-in-class communications processes across our European markets.

Key Responsibilities

Strategic Communications

• Develop and execute comprehensive communication strategies that align with business objectives across European markets
• Partner with regional leadership to identify and amplify key business stories and milestones
• Create compelling narratives that position the company as a leader in both technology and entertainment sectors
• Support product launches, corporate announcements, and executive communications

Influencer Relations & External Communications

• Build and maintain strong relationships with media across business, technology, entertainment, and business verticals in key European markets
• Broaden the remit to include key influencers and substacks
• Proactively pitch stories and respond to media inquiries with speed and accuracy
• Lead and coordinate press events, media briefings, and influencer engagement
• Monitor media coverage and provide strategic counsel on emerging issues

Content Creation & Messaging

• Craft high-quality content for relevant channels from press releases, statements, blog posts, video other external communications materials for earned, owned, and social channels
• Develop key messaging frameworks and talking points for executives and spokespeople
• Collaborate with various business groups to ensure consistent voice across all communications
• Adapt global messaging for local market relevance and cultural nuances

Crisis Communications & Issues Management

• Support development of crisis communication protocols and response strategies
• Provide rapid response communications support during sensitive situations
• Monitor social media and news cycles for potential issues requiring proactive management

Executive Communications

• Build and support spokespeople in the region to confidently deliver Tencent’s story
• Support execs from HQ coming to the region to drive communications such as speaker platforms, media interviews

Function Building & Process Development

• Help establish scalable communications processes and workflows for the European region
• Contribute to the development of communications guidelines, templates, and best practices
• Support recruitment and onboarding of additional team members as the function grows
• Implement measurement frameworks to track communications effectiveness

Required Qualifications

Experience & Background

• 10+ years of communications experience, ideally with a mix of in-house and agency experience
• Proven track record in technology and/or entertainment communications
• Experience working across multiple European markets with understanding of regional media landscapes
• Strong media relationships across business, technology, and entertainment press
• Experience in high-growth or scaling organizations preferred

Skills & Competencies

• Exceptional written and verbal communication skills in English; additional European languages highly valued
• Strategic thinking with ability to translate business objectives into compelling communications
• Strong news judgment and ability to identify and capitalize on earned and owned media opportunities
• Crisis communications experience with ability to work under pressure and tight deadlines
• Proficiency with media monitoring tools, CRM systems, and digital communications platforms

Personal Attributes

• Entrepreneurial mindset with comfort operating in ambiguous, fast-paced environments
• Collaborative approach with ability to build consensus across diverse stakeholders
• Cultural sensitivity and awareness of European market nuances
• Proactive problem-solver with strong project management capabilities
• Passion for technology and entertainment industries

What We Offer

• Opportunity to build and shape a communications function from the ground up
• Direct reporting relationship with senior leadership
• Competitive salary and comprehensive benefits package
• Professional development opportunities and conference attendance
• Flexible working arrangements with modern office spaces across Europe
• Equity participation in a high-growth company
• Exposure to cutting-edge technology and entertainment projects

Reporting Structure

This role reports directly to the Director of Communications and will collaborate closely with:

• Regional business leaders across European markets
• Global communications team members
• External agencies and consultants

Location

This position is based in London with regular travel across European markets expected (approximately 20-30%).

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.