Senior Commercial Manager - Discounters

JR United Kingdom; Rochester; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Senior Commercial Manager to drive growth and market success. This pivotal role focuses on the discounter channel, requiring an innovative mindset and strong relationship-building skills to enhance brand presence. The ideal candidate will possess extensive experience managing major discounters and demonstrate a proven ability to achieve commercial success.

Benefits

Company Pension

Life Insurance

Free onsite parking

Referral Programme

Qualifications

• Experience managing major discounters in FMCG at a senior level.
• Proven track record of achieving KPIs.
• Ability to undertake national travel.

Responsibilities

• Drive revenue and profit growth through effective execution of Brand strategy.
• Foster relationships with customers and internal stakeholders.
• Conduct in-depth market analysis for strategic decision-making.

Skills

Commercial analysis

Negotiation

Relationship building

Data interpretation

Project management

Problem-solving

Communication

Job description

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Client:

Veetee Group

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

28.06.2025

Expiry Date:

12.08.2025

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Job Description:

Our Journey:

At Veetee we’re creating a distinctive branded offering of high quality, tasty products that are redefining Consumer expectations in Ambient Convenience Foods. Our inspiration comes from tasty, healthy and fresh ready-to-eat products, and we work hard to deliver these values in a 12-month+ shelf life format in a way that is both innovative and affordable! Ultimately, we want to redefine ambient convenience foods and the shopper aisle they’re housed in!

Job Purpose:

We are looking for a Senior Commercial Manager who will play a pivotal role in driving revenue growth and market success for our brands. With a focus on innovation and customer-centric strategies, the incumbent will lead the development and execution of commercial plans, fostering strong relationships both internally and with customers.

A key focus of this role will be the discounter channel, where the successful candidate will develop tailored strategies to accelerate growth and strengthen brand presence. This role demands an entrepreneurial attitude, innovative thinking, and a commitment to delivering results.

Responsibilities:

• Drive revenue and profit growth through effective execution of Brand strategy.
• Foster relationships with customers and internal stakeholders at all levels.
• Understand customer business strategies and growth drivers and develop winning Joint Business plans aligned to customer strategic imperatives.
• Conduct in-depth market analysis to identify trends, consumer behaviour, and emerging opportunities. Provide insights to inform strategic decision-making.
• Ensure innovation plans are successfully implemented.
• Collaborate with the marketing team to align commercial strategies with brand marketing efforts, ensuring a cohesive and impactful market presence.
• Support the management team in defining budgets, targets, and growth-driven strategies.
• Identify and execute business opportunities to increase brand visibility and presence.
• Negotiate cost price changes, range, distribution, shelf positioning, promotional activities, etc., to build the brand within the customer portfolio.
• Formulate customer-specific plans/strategies in line with budgets, costing, packaging, and retail prices.
• Manage Own Label contracts as appropriate, including securing new business, maintaining current business, and managing P&L in a commodity-driven environment.
• Create and maintain demand forecasts at volume, value, and profit levels along with the demand planning team.
• Collaborate with supply chain team to build effective customer service and fulfillment to each retailer.
• Stay informed about market and industry trends. Monitor competitor activity and adjust plans accordingly to ensure brand growth.
• Perform any other duties or responsibilities as assigned by management.

Skills, Knowledge, and Experience:

• Experience managing major discounters within the FMCG industry at a senior level.
• Experience growing branded business in a high-paced environment.
• Proven track record of achieving KPIs and targets.
• Proficient in commercial analysis and data interpretation.
• Skilled at building and managing relationships across all organizational levels and with external customers.
• Expertise in influencing and negotiation.
• Pro-active with the ability to start and finish projects.
• Willing to undertake regular national travel.
• Enthusiastic, resilient, persuasive, with excellent communication skills and customer focus.
• Adaptable to changing priorities and resilient.
• Creative and innovative in problem-solving and decision-making.
• Benefits include Company Pension, Life Insurance, Free onsite parking, and Referral Programme.

How to Apply:

• Apply via this advert or send your updated CV to [emailprotected]