Senior Commercial Manager

Alton Towers Resort; Stoke-on-Trent; On-site; GBP 43,000; Full time

Job summary

A leading entertainment resort in the UK is seeking a Senior Commercial Manager to oversee secondary revenue generation. You will develop strategies for revenue streams such as FastTrack and VIP experiences while leading a high-performing team. The ideal candidate has extensive experience in revenue management and a track record of optimizing commercial strategies. This full-time role offers competitive compensation and outstanding benefits.

Benefits

Pension

Life Assurance

Discretionary company bonus

33 days' holiday

Merlin Magic Pass

Enjoy the Ride pass

25% discount in retail shops

40% discount on LEGO

Qualifications

• Significant experience in revenue management and commercial strategy.
• Proven success in leading high-performing teams.
• Strong analytical skills and stakeholder engagement abilities.

Responsibilities

• Develop and implement strategies to maximize secondary revenue streams.
• Monitor and analyze revenue performance metrics.
• Optimize pricing strategies and promotional plans.

Skills

Revenue management

Commercial strategy

Team leadership

Analytical skills

Stakeholder engagement

Job description

What you'll bring to the team:About the RoleWe're looking for a Senior Commercial Manager to oversee all aspects of secondary revenue generation at Alton Towers Resort, from FastTrack and VIP experiences to lockers and retail excellence.You'll play a key role in aligning our local commercial strategy with global objectives, working closely with the Regional Commercial Excellence Director and internal stakeholders across the business. This is a unique opportunity to shape and grow some of the resort's most guest-impactful revenue channels.This is a permanent, full-time role and will include working regular weekends and Bank Holidays as required.What You'll Be Doing

• Develop and implement strategies to maximize secondary revenue streams, including FastTrack, lockers, VIP experiences, and additional in-attraction services.
• Monitor and analyse revenue performance metrics, identifying opportunities for growth and improvement.
• Optimize pricing strategies and promotional plans in collaboration with global and regional commercial teams.
• Lead and develop the Commercial Specialists, and Commercial Sales Managers, fostering a high-performance culture.
• Create a culture of performance, accountability, and collaboration.
• Ensure team members are equipped, engaged, and aligned with our commercial goals.
• Coordinate inventory control, supply chain processes, and allocations to ensure efficient operations and availability of commercial products.
• Ensure systems, technology, and processes used for revenue delivery are functioning optimally, working closely with IT to resolve any issues.
• Regularly review SOPs to reflect commercial best practice and compliance.
• Stakeholder Engagement
• Act as the key contact for commercial initiatives at the resort fostering strong relationships with internal and external stakeholders.
• Partner with Resort Operations to ensure commercial strategies are fully integrated into the guest journey.
• Oversee compliance of policies and procedures set forth within the Merlin Entertainments Group Health, Safety and Security Policy.
  
  Qualifications & Experience:What We're Looking ForThe ideal candidate for the Senior Commercial Manager role will have significant experience in revenue management, commercial strategy, and delivering value-added guest services, ideally within the leisure, attractions, hospitality, or retail sectors.You should have:
• Strong experience in revenue management and commercial strategy.
• Proven success in leading high-performing teams.
• A strong track record of optimizing secondary revenue streams, such as FastTrack, VIP experiences, or ancillary services.
• Strong analytical skills, stakeholder engagement abilities, and a collaborative approach to aligning local operations with global commercial objectives.
• A focus on enhancing guest experience while driving profitability.
Key Skills & Competencies
• Leadership Experience: Extensive experience in senior management roles, preferably with oversight of multiple business units or countries.
• Strategic Thinking: Ability to develop and execute long-term business strategies that drive growth and profitability.
• Financial Acumen: Strong understanding of financial management, budgeting, and P&L responsibility.
• Operational Excellence: Proven track record of improving operational efficiency and driving performance across diverse teams.
• Communication Skills: Excellent verbal and written communication skills, with the ability to influence and engage stakeholders at all levels.
• Cultural Awareness: Ability to navigate and manage the complexities of operating in different cultural environments within the region.
• Problem-Solving: Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
  
  Benefits:We're growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects - ideal if you're already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 33 days' holiday including bank holidays, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, an Enjoy the Ride pass which entitles you and 5 loved ones unlimited entry into your regional attractions, 25% discount in our retail shops and restaurants and 40% discount on LEGO, plus lots more!Pay Range: Compensation between GBP £43,000.00/Yr.-GBP £43,000.00/Yr.