Senior Commercial Manager

Alton Towers Resort; Alton; On-site; GBP 43,000; Full time

Job summary

A leading leisure attraction is seeking a Senior Commercial Manager to drive secondary revenue generation. You will enhance guest experiences and optimize services like FastTrack and VIP offerings. Ideal candidates will have strong revenue management experience and a track record of team leadership. The role offers competitive salary and a range of benefits including a Merlin Magic Pass and significant discounts.

Benefits

Pension

Life Assurance

Discretionary company bonus

33 days’ holiday

Merlin Magic Pass

25% discount in retail shops

40% discount on LEGO

Qualifications

• Significant experience in revenue management and commercial strategy.
• Proven success in leading high-performing teams.
• Strong track record of optimizing secondary revenue streams.

Responsibilities

• Develop and implement strategies to maximize secondary revenue streams.
• Monitor and analyze revenue performance metrics.
• Coordinate inventory control and supply chain processes.

Skills

Revenue management

Commercial strategy

Analytical skills

Stakeholder engagement

Leadership

Job description

What you'll bring to the team

About the Role

We’re looking for a Senior Commercial Manager to oversee all aspects of secondary revenue generation at Alton Towers Resort, from FastTrack and VIP experiences to lockers and retail excellence.

You’ll play a key role in aligning our local commercial strategy with global objectives, working closely with the Regional Commercial Excellence Director and internal stakeholders across the business. This is a unique opportunity to shape and grow some of the resort’s most guest-impactful revenue channels.

This is a permanent, full-time role and will include working regular weekends and Bank Holidays as required.

What You’ll Be Doing

• Develop and implement strategies to maximize secondary revenue streams, including FastTrack, lockers, VIP experiences, and additional in-attraction services.
• Monitor and analyse revenue performance metrics, identifying opportunities for growth and improvement.
• Optimize pricing strategies and promotional plans in collaboration with global and regional commercial teams.
• Lead and develop the Commercial Specialists, and Commercial Sales Managers, fostering a high-performance culture.
• Create a culture of performance, accountability, and collaboration.
• Ensure team members are equipped, engaged, and aligned with our commercial goals.
• Coordinate inventory control, supply chain processes, and allocations to ensure efficient operations and availability of commercial products.
• Ensure systems, technology, and processes used for revenue delivery are functioning optimally, working closely with IT to resolve any issues.
• Regularly review SOPs to reflect commercial best practice and compliance.
• Stakeholder Engagement
• Act as the key contact for commercial initiatives at the resort fostering strong relationships with internal and external stakeholders.
• Partner with Resort Operations to ensure commercial strategies are fully integrated into the guest journey.
• Oversee compliance of policies and procedures set forth within the Merlin Entertainments Group Health, Safety and Security Policy.

Qualifications & Experience

What We’re Looking For

The ideal candidate for the Senior Commercial Manager role will have significant experience in revenue management, commercial strategy, and delivering value-added guest services, ideally within the leisure, attractions, hospitality, or retail sectors.

You should have:

• Strong experience in revenue management and commercial strategy.
• Proven success in leading high-performing teams.
• A strong track record of optimizing secondary revenue streams, such as FastTrack, VIP experiences, or ancillary services.
• Strong analytical skills, stakeholder engagement abilities, and a collaborative approach to aligning local operations with global commercial objectives.
• A focus on enhancing guest experience while driving profitability.

Key Skills & Competencies

• Leadership Experience: Extensive experience in senior management roles, preferably with oversight of multiple business units or countries.
• Strategic Thinking: Ability to develop and execute long-term business strategies that drive growth and profitability.
• Financial Acumen: Strong understanding of financial management, budgeting, and P&L responsibility.
• Operational Excellence: Proven track record of improving operational efficiency and driving performance across diverse teams.
• Communication Skills: Excellent verbal and written communication skills, with the ability to influence and engage stakeholders at all levels.
• Cultural Awareness: Ability to navigate and manage the complexities of operating in different cultural environments within the region.
• Problem-Solving: Strong analytical and problem-solving skills, with the ability to make data-driven decisions.

Benefits

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 33 days’ holiday including bank holidays, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, an Enjoy the Ride pass which entitles you and 5 loved ones unlimited entry into your regional attractions, 25% discount in our retail shops and restaurants and 40% discount on LEGO, plus lots more!

Pay Range

Compensation between GBP £43,000.00/Yr.-GBP £43,000.00/Yr.