Senior Commercial Excellence Manager

Suntory Global Spirits; Greater London; On-site; GBP 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Pension scheme

Job summary

Suntory Global Spirits is seeking a senior leader to drive Commercial Excellence for Global Travel Retail from London or Singapore. You will build automation-led analytics, enhance forecasting, and lead cross-functional initiatives to enable profitable growth.

You'll partner with Commercial, Finance, IT and leadership to develop capabilities, standardize reporting, and manage performance. This role demands strategic thinking, strong communication, and hands-on execution.

Qualifications

• Bachelor's degree or equivalent qualification.
• +10 years of FMCG/commercial experience including analytics and revenue growth management.
• Experience leading commercial transformation projects.
• Experience with forecast and BI tools incl. Excel, Tableau.
• People leadership in field sales.
• Ability to work with senior leadership and cross-functional stakeholders.
• Enterprise mindset with growth opportunities.
• Excellent communication and presentation skills.
• Experience training and coaching teams.

Responsibilities

• Lead the Commercial Excellence agenda across Global Travel Retail with automation-led analytics.
• Develop standardized reporting, dashboards and automated performance tracking.
• Partner with leadership to implement automation solutions and TPM initiatives.
• Deliver analytics training and presentations to internal and external stakeholders.
• Maintain the GTR performance scorecard across regions and key customers.
• Support annual commercial cycle and Joint Business Planning processes.
• Develop outlet execution standards to boost customer performance.
• Lead commercial learning and development for employees and new hires.
• Oversee training content on Data & Analytics, Revenue Growth Management, and more.
• Monitor adoption and effectiveness of commercial automation tools.

Skills

Sales forecasting

Analytics & BI

Leadership

Cross-functional collaboration

Communication skills

Strategic thinking

Education

Bachelor's Degree or equivalent qualification

Tools

Excel

Tableau

Job description

What makes this a great opportunity?

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

This role can be based in London or Singapore.

Mission of Role

Lead the Commercial Excellence function for Global Travel Retail by driving automation-led analytics, commercial capability, and performance management to enable sustainable, profitable growth. The role is responsible for developing reporting and decision-support capabilities, improving sales forecasting and planning processes, leading commercial excellence initiatives, and building organizational capability across automation, analytics, revenue growth management, key account management, forecasting, and outlet execution. Working cross-functionally with Commercial, Finance, IT and Global Commercial Excellence teams, the role delivers improved business effectiveness, supports strategic decision-making, and drives continuous improvement across the commercial organization.

Role Responsibilities

• Lead the Commercial Excellence agenda across Global Travel Retail, delivering automation-led analytics and business improvement initiatives that support commercial decision-making and profitable growth.
• Raise the level of insights, develop, and standardise reporting, dashboards and automated performance tracking through the Sales Analyst team to provide actionable commercial insights.
• Partner with leadership to identify and implement automation solutions that improve organizational effectiveness and efficiency.
• Lead commercial transformation projects with Global IT and Commercial Excellence teams, including initiatives such as Trade Promotion Management (TPM), Trade Term Conditionality and other automation projects.
• Deliver analytics training and presentations for internal stakeholders and external partners to improve commercial capability and adoption of data-driven decision making.
• Maintain and continuously improve the GTR performance scorecard, providing visibility of performance across regions and key customers.
• Collaborate with the Leadership Team to develop and enable the annual commercial cycle and Joint Business Planning process through structured systems and governance.
• Develop, implement and monitor best-in-class outlet execution standards to improve customer execution and commercial performance.
• Lead the commercial learning and development agenda by identifying capability gaps and developing structured learning plans for existing employees and new hires.
• Oversee the development of high-quality commercial training content covering Data & Analytics, Revenue Growth Management, Premiumisation, Supply Chain Forecasting and Outlet Execution.
• Conduct commercial capability and talent needs assessments, partnering with HR and Talent Development to support future capability building and succession planning.
• Lead the Monthly Commercial Review process alongside the General Managers and Senior Marketing Director, ensuring robust performance reviews and action planning.
• Monitor the performance, adoption and effectiveness of commercial automation tools and recommend continuous improvements.

Qualifications

• Bachelor's Degree or equivalent qualification.
• Approximately +10 years of relevant commercial experience within FMCG, beverage or consumer goods industries, including commercial excellence, sales excellence, analytics, revenue growth management or related functions.
• Experience leading commercial transformation projects and driving automation and business process improvements.
• Strong commercial, financial and analytical acumen with experience using sales forecasting and business intelligence tools including Excel, Tableau and other industry-standard analytics platforms.
• Experience in sales forecasting, commercial planning, revenue management and performance reporting.
• Previous field sales experience with demonstrated people leadership responsibilities.
• Ability to work effectively with senior leadership and cross-functional stakeholders across Commercial, Finance, IT, HR and Supply Chain functions.
• Enterprise mindset with the ability to identify long-term growth opportunities and translate strategy into execution.
• Excellent communication, presentation and facilitation skills with the ability to influence stakeholders at all organizational levels.
• Experience developing commercial capability through training, coaching and structured learning programmes.

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.