Senior CLM Marketing Executive

Blue Pelican; Hemel Hempstead; On-site; GBP 40,000 - 45,000; Full time

Job summary

A leading company in the travel industry is seeking a Senior CRM Marketing Executive to enhance customer engagement through strategic campaign management. You will be responsible for developing creative content and managing projects to optimize customer journeys, driving bookings and retention. This role offers a collaborative work environment with opportunities to utilize new marketing technologies.

Qualifications

• Solid background in consumer CRM environment with full campaign execution.
• Strong copy writing skills and ability to optimise campaigns.
• Project management skills with a focus on quality control.

Responsibilities

• Manage campaigns from ideation to execution, including project management.
• Drive customer engagement and conversions through CRM strategies.
• Collaborate with data and creative teams to enhance customer journeys.

Skills

Campaign creation

Copy writing

Project management

A/B testing

Personalisation

Job description

Senior CRM Marketing Executive – Holidays/Travel
Location: Hemel Hempstead – 2-3 times a week
Salary: £40,000 to £45,000 plus 10% bonus and benefits

The CRM team is set up into two halves, one side owns the CRM calendar, and is responsible for copy creation, content, and the project management side of campaigns. The other is operational CRM, and the more technical side of building, testing and optimising journeys.

The part you’ll be joining is the former. So will be responsible for the copy, content and project management side of getting campaigns up together, journey building and looking at campaign opportunities to drive CRM outcomes – i.e. looking to drive increased customer value, retention, engagement, etc.

The emphasis of your CRM activity will be aligned to driving consideration through to purchase of holidays. So will include things like basket abandon, re-engagement, promotional CRM campaigns, etc. Looking to drive customer bookings and conversions through the website or app.

Principal channel for engagement will be email first, with involvement of push and in-app too as the company looks to broaden its channel mix.

You’ll be creating these new journeys, pulling together campaigns from ideas to content, creative, test and learn as well as optimisation; through to campaign execution. So effectively the project management side of the campaigns themselves.

Organising what’s needed to get campaigns up and out the door, working in partnership with CRM ops teams on journey builds. Data teams on data strategy, segmentation and targeting. Creative and design teams on deciding, testing and refining what’s going into each campaign. So they ultimately achieve each objective.

The business itself has been around a long time and has a very strong family centric ethos, which also translates to their approach to work/life balance.

The team are currently working through a programme of refreshing their customer journeys and associated CRM triggers and comms following the introduction of a range of new martech to the business which includes tools like Movable Ink.

Aiming to improve personalisation, relevancy and effectiveness of their campaigns. Which means you’re likely to get the opportunity to gain experience to CRM strategy projects, as the team collaborates to deliver this implementation.

Experience Necessary

• Must have a solid background within a consumer CRM environment with good evidenced experience of autonomous campaign creation, execution, measurement and optimisation
• Solid copy writing skills coupled with eye for creative. Able to critique campaign ideas as well as run test and optimise approaches to ensure optimum results are achieved from CRM executions
• Project management skills, and the ability to bring all the elements necessary as well as quality control, test and optimise campaigns to ensure they reflect best in class and will deliver on business objectives
• Knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
• Have an understanding of things like dynamic content and personalisation, and how the different martech tools can be utilised in CRM campaigns to deliver bespoke, highly personalised and effective 1-2-1 customer communications

**Able to live and work in the UK unrestricted.**

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Data
Blue Pelican
01892 507122
[e-mail]