Senior Client Marketing Manager

WorkNest; Chester; On-site; GBP 47,000 - 52,000; Full time

Job summary

A leading company in the Governance, Risk, and Compliance sector, WorkNest is expanding and seeks a Senior Client Marketing Manager. This role involves crafting and leading multi-channel marketing strategies to enhance client experiences and drive growth. Ideal candidates will excel in project management, communication, and data analysis, contributing to impactful marketing initiatives in a collaborative and fast-paced environment.

Benefits

Great benefits

Supportive and Inclusive work culture

Opportunity to shape the role

Qualifications

• At least 5 years of marketing experience, ideally in B2B.
• Solid track record in delivering fully integrated client marketing.
• Strong project management and excellent copywriting skills.

Responsibilities

• Lead client-focused campaigns that drive growth and enhance client experience.
• Coordinate targeted cross-sell and upsell activity.
• Ensure a consistent client experience across transitions.

Skills

Project Management

Communication

Client-Focused Strategy

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Pardot

WordPress

Job description

WorkNest Chester, England, United Kingdom

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WorkNest Chester, England, United Kingdom

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Are you a passionate marketer who loves creating meaningful client experiences and driving growth? Join us as our Senior Client Marketing Manager and play a key role in shaping how we connect with and support our clients at every stage of their journey.

Why join us

WorkNest, part of the wider Governance, Risk and Compliance (GRC) division owned by Axiom GRC, is expanding fast. Our group includes experts in Employment Law, HR, Health & Safety, Cybersecurity, ISO, and Compliance – powered by pragmatic advice and cutting-edge technology. Recent acquisitions like Bulletproof, Pentest People, IMSM and Wirehouse have accelerated our growth across UK and global markets, and we’re now aiming for £250m in revenue with >25% CAGR through a mix of organic growth and strategic acquisitions.

Due to an internal promotion, we're looking for a passionate and commercially minded Senior Client Marketing Manager to lead client-focused campaigns that drive growth and enhance the client experience. Reporting to the Head of Marketing, you'll collaborate with teams across the business to deliver high-impact initiatives that support cross-sell, upsell, and client migration as we integrate acquired brands. You'll need strong project management and communication skills, a keen eye on ROI, and the ability to manage end-to-end marketing activity with a focus on results and continuous improvement.

What We Offer

• Salary: £47,000 - £52,000 per annum
• Great benefits
• Supportive and Inclusive work culture
• Great opportunity to shape the role, make it your own, and have a real impact on how we connect with and support our clients.
  
  

What We’re Looking For

We’re looking for a Senior Client Marketing Manager to lead engaging, value-driven communication strategies that support every stage of the client journey. You’ll shape multi-channel campaigns, events, and content that strengthen relationships, support renewals, and help clients transition smoothly into the WorkNest brand, especially following acquisitions. From onboarding to renewal, you’ll ensure a consistent, personalised experience that enhances satisfaction and drives growth.

Working closely with commercial, product, and operational teams, you’ll coordinate targeted cross-sell and upsell activity, support product launches, and help roll out AI tools that recommend relevant services to our clients. You’ll champion client feedback, use data to refine strategy, and continuously improve marketing performance to deliver real impact. If you're a sharp commercial thinker, client-focused, and thrive on collaboration, this is the perfect role for you.

About You

You’ll be someone with at least 5 years of marketing experience, ideally in a fast-paced, high-growth B2B environment, who has a solid track record in delivering fully integrated client marketing across multiple channels. You’ll need strong project management skills to juggle campaigns, excellent copywriting to bring our messages to life, and a sharp eye for data to measure what’s working and where we can improve.

Strong communication and stakeholder management are key, as you'll work closely with colleagues across the business and help shape the client experience across evolving brands. Familiarity with tools like Salesforce, Pardot, Monday.com, and WordPress would be an added advantage.

Most importantly, we’re looking for someone who’ll bring positive energy and fresh ideas to our supportive, collaborative culture, where we move fast, work together, and are always focused on doing what’s best for our clients.

Up for the challenge?

If you share our values – Integrity, Excellence, Teamwork, and Inclusion, click the ‘apply now’ button to send us your CV and covering letter outlining how you meet the role criteria.

WorkNest is committed to promoting inclusion and diversity in all we do. If you need adjustments to support your application, please contact our Talent and Recruitment team.

Discover what makes us a great place to work: Watch our Culture Video - https://worknest.wistia.com/medias/tg8eo5hyce

Closing date: 13th July 2025. Please note: Applications will be reviewed on an ongoing basis. We may look to close the advert early, so please don't delay in submitting an application.

WorkNest is a powerhouse of employment law, HR and health and safety support services, weaving pragmatic advice with powerful technology platforms.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Legal Services

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