Senior Channels Marketing Manager

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Channels Marketing Manager to lead strategic initiatives in channel marketing. This dynamic role involves generating KPIs, collaborating with global partners, and optimizing lead generation activities. You will thrive in a culture that values respect, continuous learning, and work-life balance, while contributing to impactful marketing strategies. Join a diverse team of over 500 professionals dedicated to fostering a safe and empowering work environment. If you are a driven communicator with a passion for channel marketing, this opportunity is perfect for you.

Benefits

Flexible Hours

Continuous Learning Opportunities

Safe Work Culture

Work-Life Balance

Qualifications

• 10+ years of channel marketing experience with proven lead generation success.
• Experience in building enterprise-level partnerships from a marketing perspective.

Responsibilities

• Generate and monitor KPIs for strategic channel partners.
• Collaborate with internal stakeholders to drive KPIs and positive outcomes.

Skills

Channel Marketing Experience

Lead Generation Activities

CRM Tools (Salesforce)

Communication Skills

Data-Driven Decision Making

Partnership Building

Tools

Salesforce

Job description

Social network you want to login/join with:

Senior Channels Marketing Manager, London

Client:

SonarSource

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

c9b12175e3d8

Job Views:

6

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

On a daily basis, you will:

• Generate and monitor KPIs for Sonar’s strategic channel partners based on lead generation and revenue goals.
• Align channels and organization goals; provide approval, guidance, and direction as an SME.
• Collaborate with Strategic Value Added Resellers globally and the Channels team to build and implement strategies, create a sound business plan with strong activities to achieve your pipeline targets, and increase Channel’s initiated opportunities closed-won rates.
• Ensure channel-related activities are compliant and aligned with Sonar’s branding and communication policies.
• Organize a channel marketing calendar of events and track the viability of active campaigns and channel activities.
• Stay up to date with Sonar’s marketing team’s blueprint, internal product roadmaps, and current digital trends.
• Provide on-site planning and support as needed in tier 1 and possibly tier 2 markets.
• Measure effectiveness and ROI of activities and campaigns, and optimize future activities and events.
• Collaborate with internal stakeholders such as sales teams and sales leadership to drive KPIs and positive outcomes.
• Provide weekly updates and monthly reports on plans and channel activities.
• Challenge and improve processes as appropriate.

The skills you will demonstrate:

• 10+ years of channel marketing experience.
• Proven record in building, executing, and maintaining high-performance lead generation activities with Channel Partners.
• Experience in building enterprise-level partnerships from a marketing perspective.
• Data-driven, with experience working with CRM tools such as Salesforce partner portal.
• Urgent, curious, assertive, and a great communicator.
• Experience in both enterprise and mid-size organizations, bringing applicable ideas.
• Ability to execute comprehensive plans end-to-end.
• Challenging the status quo and contributing to improvements.

Why you will love it here:

• We value a safe work culture based on respect, kindness, and the right to fail.
• We hire great people, valuing communication skills as much as technical prowess, fostering an environment for success and empowerment. Our team of 500+ SonarSourcers from 35+ nationalities can relate!
• Work-life balance is a priority; flexible hours help you enjoy life's important moments.
• We promote continuous learning to adapt in a changing industry, supporting employees in acquiring new skills.