Senior Channel Sales Manager

Hewlett Packard Enterprise; Reading; On-site; GBP 90,000 - 130,000; Full time

Job summary

Hewlett Packard Enterprise in Reading, United Kingdom, seeks an experienced Senior Channel Sales Manager to lead and grow partner-based revenue. You will guide partner sales teams, shape the channel strategy, and align partner initiatives with HP's revenue goals.

You will own forecasted targets, manage budgets, and negotiate strategic contracts with key partners while staying ahead of market trends to keep HP competitive.

Qualifications

• Four-year or graduate degree in sales, marketing, business administration, or related field.
• Typically 10+ years of job-related experience or 8–10 years of management experience, preferably in sales or business management.
• Experience in partner sales and channel management is preferred.

Responsibilities

• Lead and coach partner sales teams to drive revenue.
• Oversee partner lifecycle from onboarding to performance review.
• Define and execute partnership strategy and market expansion.
• Provide strategic direction to align partner initiatives with revenue goals.
• Set ambitious revenue targets and monitor progress with internal teams.
• Manage budget for partner activities and maximize ROI.
• Identify and mitigate risks in partner relationships.
• Lead complex contract negotiations with key partners.
• Stay informed about market trends to adapt partner strategies.

Skills

Account Management

Business Development

Go-to-Market Strategy

KPIs

Sales Process

Sales Prospecting

Selling Techniques

Channel Sales

Revenue Growth

Customer Relationship Management

Marketing

Product Management

Strategic Thinking

Thought Leadership

Value Propositions

Strategic Alliance

Strategic Partnership

Education

Four-year or Graduate Degree in Sales/Marketing/Business Administration

Tools

CRM software

Job description

Senior Channel Sales Manager Description - Job Summary

Responsibilities

• Manages and leads a team of partner sales managers and representatives, providing guidance, coaching, and support to ensure the success of individual teams and overall partner sales efforts.
• Oversees the entire partner lifecycle, from onboarding and training to ongoing support and performance evaluation, to ensure partners are effectively representing the organization’s products/services.
• Develops and refines the organization’s partnership strategy, including identifying new partnership opportunities, market expansion, and optimizing the partner network.
• Provides strategic direction and leadership to the partner sales team, aligning partner initiatives with the overall business strategy and revenue goals of the organization.
• Sets ambitious revenue targets and closely monitor progress, working with internal teams to develop strategies to achieve or exceed those targets.
• Manages the budget for partner sales activities, allocating resources effectively to support partner initiatives and maximize ROI.
• Identifies and mitigates risks associated with partner relationships, developing proactive plans to address potential challenges.
• Leads complex contract negotiations with key partners, ensuring that agreements are favorable to the organization and aligned with strategic objectives.
• Stays informed about market trends, competitor activities, and emerging opportunities, and use this information to adapt partner strategies and make informed decisions.

Education & Experience Recommended

• Four-year or Graduate Degree in Sales, Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 10+ years of job-related experience or 8-10 years of management experience, preferable in sales, business management, project management, or a related field.

Preferred Certifications NA

Knowledge & Skills

• Account Management
• Business Development
• Business Planning
• Business To Business
• Channel Sales
• Customer Relationship Management
• Finance
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Marketing
• Partner Relationship Management
• Product Management
• Revenue Growth
• Sales Process
• Sales Prospecting
• Selling Techniques
• Strategic Alliance
• Strategic Partnership
• Thought Leadership
• Value Propositions

Cross-Org Skills

• Customer Centricity
• Prioritization
• Resilience
• Team Management
• Strategic Thinking

Impact & Scope

Impacts large functions and leads projects requiring knowledge of multiple disciplines or areas of HP.

Complexity

Uses managerial concepts and company objectives to resolve highly complex issues in creative and effective ways. May achieve goals through subordinate supervisors.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job - Sales Schedule - Full time Shift - No shift premium (United Kingdom) Travel - Relocation - Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal".

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