Senior Category & Shopper Marketing Manager

JR United Kingdom; Coventry; On-site; GBP 50,000 - 70,000; Full time

Job summary

Join a high-performing FMCG team as a Senior Category & Shopper Marketing Manager, driving category strategy and shopper insights across multiple European markets. Leverage your expertise to deliver actionable strategies that enhance commercial success, collaborating with key stakeholders and optimizing performance at the shelf and online.

Qualifications

• 7+ years in Category Management and Shopper Marketing.
• Proven experience managing distributors across multiple countries.
• People management experience of at least 3 years.

Responsibilities

• Drive category and shopper insight development using retail and distributor data.
• Support sales teams with customer strategies and trade plans.
• Align distributor plans with brand and retailer priorities.

Skills

Analytical skills

Excel

PowerPoint

Communication

Job description

Social network you want to login/join with:

Senior Category & Shopper Marketing Manager, coventry

col-narrow-left

Client:

Vertical Advantage

Location:

coventry, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

col-wide

Job Description:

An exciting opportunity to join a high-performing, internationally-focused team within a leading FMCG business. We're looking for a Category & Shopper Marketing Manager to take ownership of category strategy, shopper insights, and promotional performance across multiple markets and customers in Europe.

The Role

You will be the go-to expert for all things category development and shopper marketing- responsible for turning data into actionable strategies that drive commercial success across brands, distributors, and retailers. Collaborating closely with Sales, Marketing, and Regional teams, you’ll help shape plans that deliver real value at the shelf and online.

Key Responsibilities

• Drive category and shopper insight development using retail and distributor data (e.g., Nielsen, GfK, IQVIA)
• Support sales teams with customer strategies, trade plans, and post-promo evaluations
• Build compelling customer presentations and proposals for NPD and range reviews
• Align distributor plans with brand, category, and retailer priorities
• Lead the category agenda with key customers and support best-in-class execution
• Manage and optimise databases and tools for continuous insight delivery
• Work with regional and EU teams to champion the Customer Marketing function

About You

• Highly analytical with strong Excel and PowerPoint skills
• Experienced in turning data into creative retail solutions
• Knowledge of the European retail landscape and experience working with top-tier retailers (e.g., Carrefour, Rossmann, DM)
• Proven background in Category Management and Shopper Marketing (7+ years)
• Strong communicator, confident with stakeholders, and collaborative by nature
• Experience managing distributors across multiple countries is essential
• People management experience (minimum 3 years)