Senior Category & Insights Manager

Seabrook Crisps Ltd; Bradford; On-site; GBP 65,000 - 85,000; Full time

Job summary

Calbee UK is seeking a Senior Category & Insights Manager to shape the future of our snack brands in the UK and Europe. You will lead category strategy, translate data into actionable insights, and influence senior stakeholders to guide key business decisions.

The role requires close collaboration with Sales, Marketing, R&D and customers to drive growth and innovation. You’ll build compelling customer narratives that reinforce our category position and partnerships while thriving in a

Qualifications

• Has significant FMCG Category & Insights experience.
• Turns data and research into actionable insights.
• Influences customers and senior stakeholders.
• Thrives in a fast-paced, ambitious growth environment.

Responsibilities

• Lead category strategy and vision across the portfolio.
• Turn data and research into actionable commercial and marketing insights.
• Influence senior stakeholders and shape key business decisions.
• Partner with Sales, Marketing, R&D and customers to drive growth and innovation.
• Build compelling customer stories that strengthen category position and partnerships.

Skills

FMCG category insights

Data interpretation

Stakeholder influence

Strategic thinking

Entrepreneurial mindset

Job description

Ready to shape the future of snacks in the UK and Europe?

At Calbee UK, we're on an ambitious growth journey. Home to the iconic Seabrook Crisps brand and backed by global snack leader Calbee Inc., we're investing in our business, brands, and people as we take on the biggest players in the category.

We're looking for a Senior Category & Insights Manager to play a pivotal role in driving business strategy, unlocking growth opportunities, and ensuring our brands are built on compelling consumer, customer and category insight.

What you'll do:

• Lead category strategy and vision across our portfolio
• Turn data and research into actionable commercial and marketing insights
• Influence senior stakeholders and shape key business decisions
• Partner with Sales, Marketing, R&D and customers to drive growth and innovation
• Build compelling customer stories that strengthen our category position and partnerships

We're looking for someone who:

• Has significant FMCG Category & Insights experience
• Combines strategic thinking with a hands-on, entrepreneurial mindset
• Can turn complex data into clear, compelling insights and recommendations
• Has a proven track record of influencing customers and stakeholders
• Thrives in a fast-paced, ambitious growth environment

You'll enjoy the agility and energy of a challenger brand combined with the backing of a global business. This is a unique opportunity to work directly with senior leadership, make a visible impact, and help shape the next phase of growth for Seabrook and the wider Calbee UK portfolio.

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