Senior Cardiovascular Brand & Customer Marketer

Merck Gruppe - MSD Sharp & Dohme; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

Merck Gruppe - MSD Sharp & Dohme in London, UK, is seeking a Cardiovascular Disease Brand & Customer Marketer. Hybrid role with at least two days in Moorgate office, focusing on translating cardiovascular strategy into brand plans and omnichannel customer journeys for a 2027 launch.

The role collaborates across Marketing, Medical, Market Access and Field teams, ensuring launch readiness, KPI tracking and compliant activities within ABPI guidelines.

Qualifications

• Bachelor’s degree or equivalent experience.
• Substantial UK pharmaceutical or healthcare marketing experience, including independent leadership of brand, customer or launch workstreams.
• Demonstrated capability in omnichannel campaigns, insight application, project delivery and agency management.
• Experience delivering through complex cross-functional and matrix teams.
• Working knowledge of NHS specialist pathways, primary‑care dynamics and local formulary decision‑making.
• Sound working knowledge of the ABPI Code of Practice.
• Cardiovascular, lipid, metabolic or other chronic-disease experience (desirable).
• Experience spanning specialist and primary-care marketing, including pathway or formulary pull‑through (desirable).
• Familiarity with cardiology and lipid clinics, shared-care models, GP workflows and integrated care systems (desirable).
• Experience with congresses, CRM platforms, modular content and digital customer journeys (desirable).

Responsibilities

• Translate strategy into priority segments, behavioural objectives and customer journeys.
• Lead segmented campaigns from brief to deployment and evaluation.
• Coordinate with field leadership on execution, onboarding and feedback.
• Ensure launch readiness planning and quarterly cadence reviews.
• Collaborate with Medical, Market Access and Pathways on formulary and pathway priorities.
• Influence local, regional and global partners to resolve issues and deliver shared outcomes.

Skills

Omnichannel campaigns

Insight application

Agency management

Cross-functional leadership

NHS pathways knowledge

ABPI Code knowledge

Education

Bachelor’s degree or equivalent experience

Tools

CRM platforms

Job description

Merck Gruppe - MSD Sharp & Dohme in London, UK, is seeking a Cardiovascular Disease Brand & Customer Marketer. Hybrid role with at least two days in Moorgate office, focusing on translating cardiovascular strategy into brand plans and omnichannel customer journeys for a 2027 launch.

The role collaborates across Marketing, Medical, Market Access and Field teams, ensuring launch readiness, KPI tracking and compliant activities within ABPI guidelines.