Cardiovascular Brand & Customer Marketer - UK Launch Lead

MSD in the UK; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

MSD in the UK is seeking a Cardiovascular Disease Brand & Customer Marketer in London to support the 2027 launch of a lipid-lowering therapy across primary and secondary care. You will translate cardiovascular strategy into operational brand and customer plans that drive behaviour change, pathway integration and value for people at risk of or living with CVD, customers, the NHS and the business.

Reporting to the Strategic Marketing Lead, you will turn strategy and market insights into clear

Qualifications

• Bachelor’s degree or equivalent experience.
• Substantial UK pharmaceutical or healthcare marketing experience.
• Experience leading brand, customer or launch workstreams.
• Demonstrated capability in omnichannel campaigns and insight application.
• Experience delivering through complex cross-functional and matrix teams.
• Working knowledge of NHS specialist pathways and formulary decision-making.
• Sound working knowledge of ABPI Code of Practice.

Responsibilities

• Maintain knowledge of cardiovascular risk reduction, lipid management, products and competitors.
• Understand priority customers, stakeholders, decision-makers and influencers across specialist and primary care.
• Synthesize insights to identify needs, barriers and opportunities.
• Support development and maintenance of the L3 NEXT Plan and launch readiness planning.
• Translate strategy into priority segments, customer journeys and channel choices.
• Lead segmented campaigns from brief to UK localisation through approval and deployment.
• Orchestrate content across field and digital channels to deliver customer journeys.
• Use KPIs and CRM data to optimise content, channels and investment.
• Align cross-functional teams behind the launch plan and coordinate with Medical and Market Access.

Skills

Cardiovascular marketing

Omnichannel campaigns

Brand management

Cross-functional leadership

NHS pathways knowledge

Education

Bachelor’s degree or equivalent experience

Job description

MSD in the UK is seeking a Cardiovascular Disease Brand & Customer Marketer in London to support the 2027 launch of a lipid-lowering therapy across primary and secondary care. You will translate cardiovascular strategy into operational brand and customer plans that drive behaviour change, pathway integration and value for people at risk of or living with CVD, customers, the NHS and the business.

Reporting to the Strategic Marketing Lead, you will turn strategy and market insights into clear