Senior Campaigns Manager (11258)

Macmillan Cancer Support; Glasgow, Saltaire; Hybrid; GBP 53,000 - 59,000; Full time

Benefits offered by this job

Benefits and recognition

Job summary

Macmillan Cancer Support in the United Kingdom is seeking a Senior Campaigns Manager on a fixed-term 12-month contract. The role is full time (34.5 hours) and hybrid, with one day in the office each month at London, Shipley or Glasgow.

You will lead integrated campaigns using audience insight and evaluation, manage budgets, and advise senior leaders. You’ll build matrix teams, partner across the organisation, and ensure campaigns achieve clear objectives while delivering a positive experience

Qualifications

• Significant experience in senior campaigns roles.
• Experience developing and delivering cross-channel campaigns from planning to evaluation.
• Strong experience leading matrix teams and collaborating across an organisation.

Responsibilities

• Lead integrated campaigns across channels to meet objectives.
• Plan activity across paid, owned and earned media with a seamless narrative.
• Lead matrix teams and coordinate with internal and external partners.
• Provide strategic counsel to senior colleagues and manage stakeholders.
• Use insights and evaluation to improve campaign effectiveness.
• Manage budgets and resources for campaigns.
• Represent Communications in organisation-wide projects and initiatives.
• Line manage and develop colleagues, fostering an inclusive environment.

Skills

Senior campaigns experience

Cross-channel campaigns

Matrix team leadership

Stakeholder management

Audience insight

Budget management

Inclusive leadership

Tools

Campaign planning software

Job description

Senior Campaigns Manager

Fixed Term Contract (12 months)

Full time (34.5 hours) we are open to a conversation about how you work these hours

Hybrid - Split between home and our London Office / Shipley Office / Glasgow office: Our Hybrid model for this role will mean 1 day per month in the office.

Salary Range - £53000 - £59000 benefits and recognition

About us

Macmillan Cancer Support exists to do whatever it takes to support people living with cancer. To help us achieve that, we’re looking for an ambitious and experienced Senior Campaigns Managerto drive high-profile, insight-led campaigns that reach and engage audiences and create meaningful impact. This is an opportunity to work in Macmillan’s Brand, Content and Communication division to , mobilise the organisation around creative ideas, audience insight and integrated channel planning to deliver campaigns that make a difference.

About the role

You’ll lead the development and delivery of ambitious, integrated campaigns bringing together colleagues and partners across Macmillan to turn strategic objectives into compelling campaign activity. You’ll lead matrix teams and build strong relationships with stakeholders across the organisation and externally. A key part of the role will be providing strategic counsel to colleagues and leaders, helping them make informed decisions that consider different audiences, reputational risks and opportunities to build trust in Macmillan. You’ll use audience insight, data and evaluation to shape your approach, continually learning and improving campaign performance. You’ll also manage campaign budgets and ensure activity delivers against agreed objectives. You’ll have the opportunity to work with people living with cancer, high-profile supporters, Macmillan leaders and staff, ensuring they have a positive experience and are well supported to play their part in our campaigns.

What you’ll be doing

• Lead the orchestration of creative and insight-driven integrated campaigns that deliver against clear objectives.

• Plan and coordinate activity across paid, owned and earned channels, ensuring a seamless and consistent campaign narrative.

• Lead matrix teams and bring together colleagues from across Macmillan to deliver impactful activity.

• Build strong relationships with internal and external stakeholders, providing trusted campaign and communications advice.

• Use audience insight, evaluation and learning to continually improve campaign effectiveness.

• Manage campaign budgets and resources effectively.

• Represent Communications, Brand & Content in organisation-wide projects and initiatives.

• Line manage and develop colleagues, creating an inclusive, supportive and high-performing environment.

What you’ll bring

We’re looking for an experienced campaigns or communications professional who can combine strategic thinking with excellent delivery and relationship-building skills.

You’ll have:

• Significant experience working in a senior campaigns role.

• Experience developing and delivering strategic, cross-channel campaigns, from planning and activation, through to evaluation.

• Strong experience leading matrix teams and bringing people together around a shared objective.

• Excellent written and verbal communication skills, with the ability to create and advise on high-quality communications.

• Outstanding stakeholder management and influencing skills, with the confidence to provide constructive counsel to senior colleagues and leaders.

• A strong understanding of audience insight and how it can shape effective campaigns.

• Experience of managing budgets and delivering activity within agreed resources.

• The ability to work at pace, navigate complexity and make sound decisions in a changing environment.

• A commitment to inclusive leadership and experience of supporting and developing others.

You’ll be someone who is curious, collaborative and confident,able to bring people together, challenge constructively and turn insight and ideas into campaigns that have real impact.

Recruitment Process

Application deadline: 30th September

First interview dates: TBC

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed.

We are an organisation that is committed to setting candidates up for success, so we can support you to be at your best during the application or selection process, please contact Macmillan TA Team [e-mail] for advice, or a conversation on reasonable adjustments.