Senior Campaigns Manager

National Highways; Birmingham; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading infrastructure organization in Birmingham is seeking a Senior Campaigns Manager to lead and deliver effective communication campaigns. The successful candidate will work with various teams to develop strategies, gather insights, and evaluate campaign effectiveness. Strong communication skills and experience in managing multiple priorities are essential for this role. The organization promotes a commitment to diversity and welcomes applicants from all backgrounds.

Qualifications

• Demonstrable experience as a communications professional.
• Ability to build trusted relationships with colleagues.
• Proven track record of managing competing priorities.

Responsibilities

• Support the delivery of effective campaign programmes.
• Champion campaign-based approaches across the Communications Division.
• Use data and insights to shape and improve campaign activities.

Skills

Ideas-driven

Proactive

Communication strategies

Data analysis

Job description

About the job

We\'re looking for a Senior Campaigns Manager to join our CSC Communications team playing a leading role in delivering National Highways campaigns and helping champion the campaigns-based approach across the Communications Division.

You will work as part of the Strategic Communications team, bringing together colleagues from across the Communications Division to develop and deliver a programme of campaign activities which promote and protect the reputation of National Highways.

Working with colleagues across NH, you will gather insight to inform the campaigns, support in evaluating campaign activity and take ownership of horizon scanning and planning for your campaign area to maximise opportunities and minimise risks.

• Supporting the delivery of effective campaign programme, collaborating with colleagues across the Communications Division to deliver integrated communications campaigns, and leading on key projects and campaign activity in line with our communications strategy.
• Champion a campaign-based approach, working across the Communications Division together with colleagues across National Highways to promote and embed best practice on campaigning, insight and evaluations.
• Tap into intelligence from various internal and external sources to support the Strategy and Planning Manager and ensure the horizon scanner draws on a range of sources of insight, ensuring audiences are targeted effectively and through the right channels.
• Use data and insight to shape and continuously improve campaign activity, working closely with the insight team to ensure audiences are targeted effectively and through the right channels.
• Evaluate campaigns activity and share learning and best practice with other colleagues, ensuring lessons are learnt to improve future campaign activity.

About you

• An ideas-driven, proactive individual with demonstrable experience as a communications professional with a good understanding of how to develop and deliver integrated communications campaigns.
• Ability to build trusted relationships with colleagues with experience of bringing together communications colleagues and specialists to deliver communication strategies and campaigns.
• Proven track record of working in a complex environment and managing competing priorities, seeing projects through from beginning to end in a timely and organised manner.
• Passion for insight-based campaigns and continuous improvement.

About us

Here at National Highways, we manage and improve England\'s motorways and major A roads, helping our customers have safer, smoother and more reliable journeys. Our priorities are safety, customers and delivery, and at the core of this, are our values of passion, integrity, safety, teamwork and ownership.

The Customer Strategy and Communications directorate is essential to National Highways. We guide the direction of the strategic road network, helping the company deliver economic and social benefits by meeting the needs of our customers, clients, and fulfilling regulatory requirements. As the central hub within National Highways, we provide the corporate strategic planning function for the organisation.

External candidates will be offered a starting salary at the lower end of the pay scale, while current employees will be appointed in accordance with our established pay policy.

We are committed to creating a diverse environment and welcome applicants from all backgrounds.