Senior Campaigns & Content Marketing Manager

Onclusive; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary and benefits

Wellbeing and work life balance

Job summary

Onclusive is seeking a Senior Integrated Campaigns & Content Manager to translate brand and business priorities into global campaigns and compelling content. The role blends leadership, writing, editorial direction and performance optimization to raise awareness and generate demand across markets.

You will own the Onclusive blog, guide content for organic and AI search visibility, and collaborate with UK and US PR agencies to extend impact.

Qualifications

• Approximately 7–10 years of experience in B2B content marketing, integrated campaigns or communications.
• Exceptional storytelling, copywriting and editing skills with a strong portfolio.
• Experience developing campaigns for different buyer roles across formats.
• Strong editorial judgement with a distinctive point of view from complex subjects.
• Experience managing a blog and using data to shape priorities.

Responsibilities

• Develop campaign propositions and messaging aligned with brand priorities.
• Lead creation of core assets across webpages, articles, video and social content.
• Coordinate delivery across Content, Creative, Digital, PR and Field Marketing.
• Manage campaigns from brief through launch, optimisation and review.
• Edit and produce high-value content including reports, webpages and thought leadership.
• Collaborate with UK/US agencies and other teams to extend impact.
• Oversee SEO and AI visibility initiatives for blog and content.

Skills

Storytelling

Copywriting

Editing

Editorial judgement

Project management

Stakeholder management

Analytical skills

B2B content marketing

SEO knowledge

AI content understanding

Job description

About Us:

Onclusive is a world leader in media intelligence technology and services dedicated to supporting PR, Communications and Marketing professionals. We deliver leading-edge innovation, human expertise, and unmatched media reach in a suite of media management, monitoring and analysis solutions that support every stage of the communications cycle. Our unified platform and services enable our customers to make fast, accurate, data-driven decisions about their communications and marketing strategies, allowing them to prove and improve their value.

About the Role:

The Senior Integrated Campaigns & Content Manager turns Onclusive’s brand and business priorities into global campaigns and content that build awareness, strengthen visibility and generate measurable demand.

We are looking for an exceptional storyteller and copywriter who can translate complex industry challenges, proprietary data and product capabilities into a clear, distinctive point of view. This is a hands-on role combining campaign leadership, writing, editorial direction and performance optimisation.

Alongside integrated campaigns, the role owns Onclusive’s blog and a dedicated content programme for organic and AI search visibility. It also works with our UK and US PR agencies to extend the impact of campaigns, original research and thought leadership.

Your responsibilities:

Integrated campaigns

• Develop campaign propositions, narratives, messaging and delivery plans aligned with agreed brand and business priorities.

• Build campaigns for different members of the buying committee, with content that can be adapted across audiences, channels and markets.

• Lead the development of core campaign assets and guide their production into webpages, articles, video, social content, emails and other formats.

• Coordinate campaign delivery across Content, Creative, Digital, PR and Field Marketing.

• Manage campaigns from brief through to launch, optimisation and performance review.

Storytelling & Content

• Recommend editorial priorities and write or edit high-value content, including campaign messaging, reports, webpages, articles, video scripts and thought leadership.

• Turn complex subjects into useful, engaging stories with a distinctive Onclusive point of view.

• Interview customers, experts and senior leaders to bring credible insight into content.

• Maintain high standards of accuracy, originality and brand voice.

• Work with the Senior Content & Insights Specialist, who owns substantial data-led research and insight content from idea to publication, to bring their findings into wider campaigns.

Blog, SEO and AI Visibility

• Own the strategy, roadmap and performance of the Onclusive blog.

• Prioritise content around the questions buyers ask, the expertise and evidence Onclusive can uniquely provide, and measured gaps in organic and AI visibility.

• Brief and oversee new content and updates to existing content, working with Digital Marketing and specialist agencies on SEO and GEO opportunities.

• Ensure content is useful to readers, grounded in credible evidence and structured for discovery across traditional and AI search.

Data-led Content and PR

• Connect proprietary research and timely insights to campaign themes, thought leadership and news opportunities.

• Partner with UK and US PR agencies on media stories, newsjacking and executive profiling.

• Ensure earned coverage and expert commentary are used effectively across other marketing channels.

Measurement and team management

• Set clear brand, engagement and demand objectives before campaigns and content enter production.

• Review campaign, blog and content performance, including organic and AI visibility, engagement, conversions, leads and pipeline contribution.

• Recommend changes to priorities and improve briefs, published assets and distribution based on the results.

• Manage the Senior Content & Insights Specialist and Content & Campaigns Marketing Executive.

• Work closely with Creative, Digital, Product Marketing, Customer Marketing and Field Marketing, and manage freelance content resources where needed.

Who you are:

• Approximately 7–10 years’ experience in B2B content marketing, integrated campaigns or communications.

• Exceptional storytelling, copywriting and editing skills, supported by a strong portfolio.

• Experience developing campaigns for different buyer roles and turning a core idea into effective content across multiple formats.

• Strong editorial judgement and the ability to develop a distinctive point of view from complex subjects or original research.

• Experience managing a blog and using search, audience and performance data to shape content priorities.

• Working knowledge of SEO and an active interest in how AI is changing content discovery.

• Experience working with PR agencies and using earned media to extend campaign impact.

• Strong project management, stakeholder management and analytical skills.

• Understanding of the challenges facing PR, communications and marketing teams, particularly around monitoring, measurement and reputation management.

• Experience in B2B SaaS, media intelligence, communications technology or marketing technology would be advantageous.

What we can offer:

We are a global fast growing company which offers a variety of opportunities for you to develop your skill set and career. In exchange for your contribution, we can offer you:

• Competitive salary and benefits

• Hybrid working in a team that is passionate about the work we deliver and supporting the development of those that we work with

• A company focus on wellbeing and work life balance including initiatives such as flexible working and mental health support

We want the best talent available, regardless of race, religion, gender, gender reassignment, sexual orientation, marital status, pregnancy, disability or age.