Senior Campaign Manager - TMT

KPMG International Cooperative; Reading; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading professional services firm in Reading seeks a Senior Marketing Manager to drive innovative marketing strategies in the Tech, Media, and Telecoms sector. The successful candidate will lead multi-channel campaigns, collaborate across teams, and ensure a strong audience presence. This role requires extensive marketing expertise, strategic thinking, and excellent communication skills.

Responsibilities

• Drive innovative, audience-first marketing strategies.
• Plan and execute best-in-class marketing campaigns.
• Collaborate with cross-functional teams for campaign success.

Skills

Strategic and commercial mindset

Industry knowledge (TMT)

Expertise in marketing

Campaign delivery

Innovation

Audience-first approach

Collaboration skills

Leadership

Communication skills

Analytical ability

Job description

Overview

We're looking for a brilliant senior marketing manager to drive innovative, audience-first marketing strategy and campaigns that support growth for the Tech, Media and Telecoms (TMT) sector. It's an exciting time to join our TMT team. As an innovative, high-growth sector that is shaping the future, there is significant opportunity for us to support our diverse range of clients in their growth journeys. This individual will play a critical role in ensuring we are a leading voice for our audience - driving awareness, reputation and valuable relationships - from delivering insight-led content, working with agencies to plan and deliver media campaigns, planning and executing best-in-class events to leading impactful acquisition campaigns. Working closely with your TMT markets colleagues and within the broader Marketing function you'll connect and inspire across teams and at all levels to drive impact and enable growth.

Responsibilities

• Strategic and commercial mindset: you understand business performance and objectives and can translate these to effective marketing strategy
• TMT obsession: you have extensive industry knowledge and love staying on top of trends. Got experience working in the sector? Even better
• Marketing expertise: you're an expert in your field - and you keep up to date to stay that way. You have experience spanning strategy, multi-format and multi-channel content, events and paid media. Ideally you\'ll have experience working with agencies to deliver these things too
• Outstanding campaign delivery: you can demonstrate delivery of end to end multi-channel campaigns from audience insight and business objective through to results
• Innovation and future-focus: you\'re known for pushing the boundaries of what\'s possible, and are always looking for new, better ways of doing things
• Audience-first approach: you're focused on using audience insight to add value through content and activity
• Highly collaborative: You can navigate complex matrixes to get things done, and you know how to connect across teams to amplify value
• Proven, inspirational team leader: you bring high energy and positivity that helps create and nurture a collaborative, high performing culture for your Assistant Marketing Manager and the wider marketing team
• Credible and influential profile paired with exceptional communication skills: you can build strong relationships and have the ability to challenge and get buy-in from senior stakeholders
• Results-driven: You have a strong analytical ability to review data, market trends, and insights and draw out the implications

About KPMG in the UK

KPMG in the UK is part of a global network of member firms. Through the talent of our c.16,000 people in the UK we make a meaningful and positive difference for clients, people and the communities we serve. We\'ve been doing this for more than 150 years.

Our work spans five areas

We Audit many of the UK\'s largest companies. And our people in Consulting, Deal Advisory, Tax & Law and Technology & Engineering work shoulder-to-shoulder with clients, ranging from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our mission is simple: to support the UK in a connected world. It guides everything we do, underpinned by Our Values: Courage, Integrity, Excellence, Together and For Better. Every day our firm performs better because of how we work together, as one team, each the best at what we do. The difference we make shines through to our people and our clients. We\'re KPMG Business Services (KBS). We\'re a cross-functional team, bringing together experts across a wide range of critical activities which help to grow, run and protect our business. From HR and Learning, Finance, Procurement, Facilities and Operations, through to Risk and Legal, Corporate Affairs, and Market Development, our approach is focused on driving the improved performance of the firm. We work shoulder to shoulder with our client-facing teams and we focus on delivering our services in ways which help to drive efficiency, improve quality and enhance our firm\'s brand and reputation. We are the people responsible for telling our story - internally, to the public, to influential opinion-formers. We protect and enhance the KPMG brand. We use the power of our collective expertise, insights and relationships to equip KPMG to make the difference today and in the future. Join us, and you\'ll look after the voice, footprint and reputation of the firm, making sure we have a clear position that brings our purpose and values to life. We are made up of Marketing, Strategic Campaigns & Content, Communications, Stakeholder Engagement and Corporate Responsibility & Sustainability teams - together we help our people, clients and communities succeed.