Senior Campaign Manager (Temp Contract)

Pleo; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Hybrid work options

Private healthcare

Lunch provided

25 days annual leave

Job summary

Pleo is seeking a Senior Integrated Campaign Manager, Brand & GTM to shape the 2027 brand strategy and drive go-to-market execution across SMB to Enterprise segments in six European markets. You’ll orchestrate cross-functional teams and translate brand concepts into scalable, measurable campaigns.

You’ll partner with Brand Marketing Leads, Sales Leadership, and regional stakeholders to balance global consistency with local relevance, while maintaining the integrated calendar, budgets, and

Qualifications

• Proven track record leading multi-million dollar campaigns across multiple countries.
• Experience translating brand strategy into actionable GTM blueprints.
• Ability to align Creative, Digital, PR, Ops and Sales to tight deadlines.

Responsibilities

• Develop and roll out the 2027 integrated brand campaign calendar across six European markets.
• Lead master briefs and cross-functional squads for multi-channel activation (OOH, Paid Social, Digital, ABM).
• Partner with country teams to ensure global consistency with local adaptation.
• Manage budgets and measure brand lift, pipeline impact and ROI.

Skills

Integrated campaigns

GTM planning

Cross-functional leadership

Brand marketing

Budget management

Multi-country campaigns

Job description

About Pleo

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike - with a vision to help all businesses ‘go beyond’.

About Pleo

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike - with a vision to help all businesses ‘go beyond’. The word ‘Pleo’ actually means ‘more than you’d expect’, and living by that mantra has been the secret to our success over the last 10 years. Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out. And frankly, that’s half the fun! What we can say is that we’re a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together.

About The Role

We're looking for a Senior Integrated Campaign Manager, Brand & GTM to join our Integrated Marketing team at Pleo. In this role, you'll help architect, roll out, project manage, and drive the Go-To-Market (GTM) execution for our major 2027 brand marketing strategy and campaigns and be part of turning brand strategy, positioning, and creative concepts into operational GTM blueprints as we scale our multi-segment (SMB, Mid-Market, Enterprise) reach across 6 key European markets. If you're excited about high-visibility, full-funnel orchestration and balancing long-term brand equity building with full-funnel conversion, and are passionate about integrated brand and GTM marketing in high-growth B2B SaaS, then this is the opportunity for you!

Please bear in mind this role is a temporary contract of 1 year.

Who You’ll Be Working With And Reporting To

You’ll report to our Director of Integrated Marketing and work closely with teams in Brand Marketing, Digital, Field/Events, Content, PR, Product Marketing (PMM), Marketing Ops, Data, and Sales/Growth channels. Our team is highly collaborative and dedicated to bridging top-of-funnel brand awareness with lower-funnel acquisition, ensuring every campaign moment translates into market salience, customer engagement, and measurable business impact. You’ll also have the chance to partner with teams across country teams, local market stakeholders, Sales Leadership, SDRs, and Field squads to ensure success.

What You’ll Be Doing

• Integrated GTM Architecture & Strategic Planning: Translate the overarching 2027 brand strategy into actionable, full-funnel GTM campaign blueprints across SMB, Mid-Market, and Enterprise segments, architecting campaign flighting and distribution models across 6 European markets.
• The \"Master Brief\" & Cross-Functional Squad Leadership: Own and author comprehensive Integrated Campaign Master Briefs, leading the operational rhythm of cross-functional squads to execute multi-channel strategies (OOH, Paid Social, VIP activations, Digital, ABM) on time and within scope.
• Localization & Regional Adaptation: Partner with country teams and local market stakeholders to ensure master campaign frameworks balance global consistency with local relevance and execution precision.
• Strategic Brand Partnership & Enablement: Serve as the strategic execution peer to the Brand Marketing Lead, while partnering with Sales Leadership, SDRs, and Field teams to equip customer-facing squads with the stories, tools, and campaign momentum needed to capitalize on campaign-generated intent.
• Campaign Operations, Budget & ROI Accountability: Maintain and protect the integrated campaign master calendar, manage and allocate the multi-country integrated campaign budget, and partner with Marketing Ops, Data, and Brand Intelligence to track brand lift, consideration, pipeline growth, and closed-won impact.

What You Bring

• A proven track record leading multi-million dollar, multi-country, full-funnel integrated campaigns in high-growth B2B SaaS or tech environments.
• Deep experience taking high-level brand frameworks and translating them into multi-channel GTM blueprints across varied audience segments (SMB to Enterprise).
• High proficiency in aligning cross-functional teams (Creative, Digital, PR, Ops, Sales) and holding squads accountable to tight deadlines and complex campaign launches.
• Deep understanding of how to run campaigns across diverse European markets, with a clear perspective on modular campaign design and local adaptation.
• Experience with tracking brand-to-pipeline performance metrics, campaign flighting dynamics, brand lift, consideration, and total ROI.
• A background in integrated marketing, GTM campaign management, or brand marketing orchestration within B2B technology or SaaS.

Why is this role a good fit for you

• You thrive as the operational bridge between high-level brand strategy and lower-funnel demand generation, turning concepts into structured GTM blueprints.
• You love leading cross-functional squads across multiple international markets, balancing consistency with local nuances across 6 key European countries.
• You take pride in end-to-end accountability, from authoring master briefs and handling multi-country budgets to tracking downstream pipeline velocity and closed-won revenue impact.

This role is not a good fit for you if:

• You prefer focusing purely on high-level creative ideation, copy, or audience insight development without building the operational execution machinery.
• You prefer running single-channel or single-market marketing initiatives rather than orchestrating complex, multi-segment (SMB to Enterprise), multi-channel matrices.
• You are uncomfortable navigating data, campaign flighting performance, budget allocations, and downstream pipeline attribution alongside brand metrics.

How You’ll Develop In This Role

• Lead the architecture and rollout of the 2027 integrated brand campaign calendar across all target European markets.
• Collaborate with the Brand Marketing Lead, country teams, and Marketing Ops to stand up the Master Briefing framework and streamline cross-functional execution rhythms.
• Grow your skills in full-funnel orchestration and multi-market scale, driving measurable brand lift, consideration, and downstream pipeline velocity as Pleo continues to expand.

The location

Please note: We can hire on a hybrid or in-person set-up in any of the locations listed on the advert but you will need to be physically based in the country of your choice with a valid right to work. We are unable to offer visa sponsorship for this role in any of the listed locations.

Show me the benefits!

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
• Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
• 25 days of annual leave + public holidays (additional days may apply in select countries based on local standards).
• For our Team, we offer both hybrid and fully remote working options
• We use MyndUp to give our employees access to free mental health and well-being support with great success so far
• Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work