Senior Campaign Manager

Citigroup Inc.; Belfast; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

Join Citigroup Inc. as a Senior Campaigns Manager and lead innovative brand awareness strategies in a dynamic digital landscape. This role involves driving employer branding initiatives, managing key stakeholders, and aligning campaigns with business objectives. You'll leverage your expertise in digital marketing to enhance Citi's presence and engage top talent effectively.

Benefits

Generous holiday allowance starting at 27 days plus bank holidays

Discretionary annual performance-related bonus

Private medical insurance packages

Employee Assistance Program

Pension Plan

Paid Parental Leave

Special discounts for employees, family, and friends

Access to learning and development resources

Qualifications

• Experience in leading digital marketing or employer branding campaigns.
• Hands-on knowledge of programmatic and SEO strategies.
• Understanding of current social media practices.

Responsibilities

• Lead brand awareness strategies across digital channels.
• Collaborate with creative teams and manage stakeholders.
• Use performance data to guide campaign evolution.

Skills

Stakeholder engagement

Digital marketing

Project management

Education

Bachelor's/University degree or equivalent experience

Tools

Meta Ads Manager

Programmatic tools

Job description

Are you looking for a career move that will put you at the heart of a global financial institution? By Joining Citi, you will become part of a global organisation whose mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Team/Role Overview

We’re looking for a strategic and proactive marketer to lead brand awareness campaigns that enhance Citi’s employer brand across our priority locations and business areas.

As Senior Campaigns Manager, you’ll be responsible for shaping and delivering top-of-funnel strategies using channels such as programmatic advertising, Meta, and organic digital tactics. You’ll work closely with our digital services and creative teams to guide campaign direction—ensuring messaging and creative assets align with our hiring priorities, Citi brand and resonate with key talent audiences. (Note: this is not a content creation role, but you’ll play a central role in briefing and collaborating with the Employer Brand and Creative Strategy team.)

This is a high-impact role requiring strong stakeholder management skills, the ability to work independently, and a solid understanding of how to activate employer brand campaigns at scale.

What you’ll do

• Lead the development of brand awareness strategies partnering with the digital team to activate across key digital channels (programmatic, paid social, Search Engine Optimisation (SEO), etc.)
• Align campaigns to Citi’s global employer brand, hiring priorities, and location and business strategies
• Collaborate with creative teams to brief in assets that support campaign objectives
• Manage and influence a wide range of stakeholders across Talent Acquisition and the business
• Use performance data and audience insights to guide targeting, optimisation, and campaign evolution
• Stay informed on trends in employer branding, digital marketing, and candidate behaviour

What we’ll need from you

• Experience leading digital marketing or employer branding campaigns, ideally with a brand awareness focus
• Hands-on knowledge of platforms such as Meta Ads Manager, programmatic tools and SEO/organic strategies
• Strong stakeholder engagement and cross-functional collaboration skills
• Strong project management skills
• A strategic, solutions-oriented mindset with the confidence to work independently
• Strong understanding of current and evolving organic social media practices
• Understanding of recruitment marketing in a complex, global environment is a plus

What we’ll need from you

• Experience in operational risk management, compliance, audit, or other control-related functions in the financial services industry.
• Ability to identify, measure, and manage key risks and controls.
• Strong knowledge in the development and execution for controls.
• Proven experience in control related functions in the financial industry.
• Proven experience in implementing sustainable solutions and improving processes.
• Understanding of compliance laws, rules, regulations, and best practices.
• Strong analytical skills to evaluate complex risk and control activities and processes.
• Strong verbal and written communication skills, with a demonstrated ability to engage at the senior management level.
• Strong problem-solving and decision-making skills.
• Ability to manage multiple tasks and priorities.
• Proficiency in Microsoft Office suite, particularly Excel, PowerPoint, and Word.
• Bachelor's/University degree or equivalent experience

What we can offer you

We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best-in-class benefits they need to be well, live well and save well.

By joining Citi Belfast, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:

• Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
• A discretional annual performance related bonus
• Private medical insurance packages to suit your personal circumstances
• Employee Assistance Program
• Pension Plan
• Paid Parental Leave
• Special discounts for employees, family, and friends
• Access to an array of learning and development resources

Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self every day. We want the best talent around the world to be energized to join us, motivated to stay, and empowered to thrive.

Sounds like Citi has everything you need? Then apply to discover the true extent of your capabilities

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Job Family Group:

Marketing

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Job Family:

In-Business Marketing

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.