Senior Campaign Activation Manager

Choreograph; London; On-site; GBP 45,000 - 85,000; Full time

Job summary

An innovative and dynamic media agency is seeking a Senior Campaign Activation Specialist to join their talented team. This role focuses on optimizing advertising campaigns using cutting-edge Creative Optimization technology, ensuring impactful messaging across various channels. The ideal candidate will possess substantial experience with programmatic and social advertising platforms, showcasing exceptional problem-solving skills and a collaborative spirit. Join a forward-thinking company that values diversity and is committed to driving success in the AdTech industry. If you thrive in a fast-paced environment and are eager to make a difference, this opportunity is for you.

Qualifications

• Significant hands-on experience with major DSPs and social platforms.
• Strong troubleshooting skills to resolve technical issues quickly.

Responsibilities

• Support activation teams with ad campaign setup and optimization.
• Monitor campaign performance and identify optimization opportunities.

Skills

Programmatic Advertising

Social Media Advertising

Troubleshooting

Dynamic Creative Optimization (DCO)

Collaboration Skills

Problem-Solving

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google DV360

Xandr

The Trade Desk (TTD)

Meta Ads

Job description

WHO WE ARE

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

CHOREOGRAPH OPTIMIZATION PRODUCTS

We’re a team within Choreograph that’s focussed on optimizing the impact that advertising has for audiences and the brands that we work with. We do this by optimising media buying, and employing dynamic creative, to deliver impactful and relevant messages. Getting these to the right audience, on the right medium, at moments and locations that matter, via channels and for a budget that is optimal for the brands we work with.

This role will work primarily on our Creative Optimization product, an omnichannel dynamic content optimisation (DCO) platform, that enables brands to power ads (e.g. images, videos, copy) across a range of channels (display, social, online video, connected TV) with dynamic data (e.g. location, weather, events) in real-time, turning a single creative concept into thousands of unique stories. We utilise AI to optimize for the best performing content, helping advertisers to tell the right story at the right time, and audiences to see messages that matter.

WHO WE ARE LOOKING FOR

We are looking for an experienced, senior campaign activation specialist, with significant programmatic and social platform experience, to join a highly skilled and motivated team in supporting the implementation of the Creative Optimizations (DCO) product across GroupM practices.

This role requires strong hands-on experience with DSPs and social ad platforms, acting as the primary problem solver for live campaigns, both supporting users when setting them up as well as in-life support for complex challenges. The ideal candidate will work closely with product, engineering, and client teams to test new integrations, support users, and document best practices. Additionally, they will run managed service campaigns when piloting new capabilities or onboarding key customers.

WHAT YOU WILL DO

• Support activation teams across GroupM with the effective set-up, optimisation, reporting and troubleshooting of ad campaigns that utilise the Creative Optimizations DCO product
• Monitoring of campaign performance
• Constantly and pro-actively work to identify both tactical and strategic optimisation opportunities during live campaigns
• Take responsibility for campaign ‘go live’ process, ensuring QA is followed effectively by users, limiting mistakes and errors in campaign setup
• Ensure adherence to campaign best practices and processes and contribute to the development of those best practices
• Take ownership of testing opportunities with new platform capabilities and platform integrations (DSP’s, social ad platforms etc.)
• Proactively seek out opportunities to develop and enhance your understanding and knowledge of the programmatic and DCO advertising landscape
• Contribute towards the continuous adoption of process and best practices that drive quality, efficiency, and accuracy across all campaigns
• Contribute to the identification, testing and deployment of automation opportunities to drive quality and efficiency
• Work collaboratively across teams to deliver the best client outcomes
• Using your experience, mentor more junior members of the team

WHAT YOU WILL NEED

• Significant hands-on experience with advertising platforms, including major DSP’s and social platforms (Google DV360, Xandr, TTD, Meta etc.).
• Strong troubleshooting skills with the ability to diagnose and resolve technical integration issues quickly and efficiently.
• Experience working with ad tags, pixels, APIs, and other tracking methodologies.
• Exceptional problem-solving skills and ability to work under pressure in a fast-paced environment.
• Strong collaboration skills, with the ability to communicate technical concepts to non-technical stakeholders.
• Coaching skills – the senior manager will be responsible for ensuring more junior members of the team are upskilled.
• Experience with dynamic creative optimization (DCO) and ad-servers highly desired.
• Understanding of third-party data providers, identity solutions, and measurement tools.
• Ability to write basic scripts or queries to troubleshoot data and integration issues.

If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both Choreograph and our clients, we encourage you to apply and join our team.

Choreograph is the beating heart of data inside WPP’s media investment group, GroupM, the world’s leading media investment company responsible for more than $60 billion in annual media investment. Discover more about Choreograph atwww.choreograph.com

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together