Senior Campaign Activation Manager

groupm-emea; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading global media collective is seeking an experienced senior campaign activation specialist to join their dynamic team. This role involves optimizing ad campaigns using the Creative Optimizations product, requiring hands-on experience with major advertising platforms and strong troubleshooting skills. The successful candidate will play a key role in enhancing campaign effectiveness and mentoring junior team members. This position offers an opportunity to work in a collaborative, hybrid environment with a focus on personal development and employee well-being.

Benefits

Competitive medical, vision, and dental insurance

Significant paid time off

Employee mental health awareness days

Qualifications

• Experience working with ad tags, pixels, APIs, and other tracking methodologies.
• Understanding of third-party data providers, identity solutions, and measurement tools.
• Ability to write basic scripts or queries to troubleshoot data and integration issues.

Responsibilities

• Support activation teams across GroupM with effective set-up and optimisation of ad campaigns.
• Monitor campaign performance and identify optimisation opportunities.
• Ensure adherence to campaign best practices.

Skills

Significant hands-on experience with advertising platforms

Strong troubleshooting skills

Exceptional problem-solving skills

Strong collaboration skills

Coaching skills

Tools

Google DV360

Xandr

The Trade Desk (TTD)

Meta

Job description

Overview

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Description: About WPP Media. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. About Choreograph: A Leading WPP Media Brand. Choreograph is WPP's global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

CHOREOGRAPH OPTIMIZATION PRODUCTS We're a team within Choreograph that focussed on optimizing the impact that advertising has for audiences and the brands that we work with. We do this by optimising media buying, and employing dynamic creative, to deliver impactful and relevant messages. Getting these to the right audience, on the right medium, at moments and locations that matter, via channels and for a budget that is optimal for the brands we work with.

This role will work primarily on our Creative Optimization product, an omnichannel dynamic content optimisation (DCO) platform, that enables brands to power ads (e.g. images, videos, copy) across a range of channels (display, social, online video, connected TV) with dynamic data (e.g. location, weather, events) in real-time, turning a single creative concept into thousands of unique stories. We utilise AI to optimize for the best performing content, helping advertisers to tell the right story at the right time, and audiences to see messages that matter.

WHO WE ARE LOOKING FOR

We are looking for an experienced, senior campaign activation specialist, with significant programmatic and social platform experience, to join a highly skilled and motivated team in supporting the implementation of the Creative Optimizations (DCO) product across GroupM practices.

This role requires strong hands-on experience with DSPs and social ad platforms, acting as the primary problem solver for live campaigns, both supporting users when setting them up as well as in-life support for complex challenges. The ideal candidate will work closely with product, engineering, and client teams to test new integrations, support users, and document best practices. Additionally, they will run managed service campaigns when piloting new capabilities or onboarding key customers.

Responsibilities

• Support activation teams across GroupM with the effective set-up, optimisation, reporting and troubleshooting of ad campaigns that utilise the Creative Optimizations DCO product
• Monitoring of campaign performance
• Constantly and pro-actively work to identify both tactical and strategic optimisation opportunities during live campaigns
• Take responsibility for campaign 'go live' process, ensuring QA is followed effectively by users, limiting mistakes and errors in campaign setup
• Ensure adherence to campaign best practices and processes and contribute to the development of those best practices
• Take ownership of testing opportunities with new platform capabilities and platform integrations (DSP's, social ad platforms etc.)
• Proactively seek out opportunities to develop and enhance your understanding and knowledge of the programmatic and DCO advertising landscape
• Contribute towards the continuous adoption of process and best practices that drive quality, efficiency, and accuracy across all campaigns
• Contribute to the identification, testing and deployment of automation opportunities to drive quality and efficiency
• Work collaboratively across teams to deliver the best client outcomes
• Using your experience, mentor more junior members of the team

Qualifications

• Significant hands-on experience with advertising platforms, including major DSPs and social platforms (Google DV360, Xandr, TTD, Meta etc.).
• Strong troubleshooting skills with the ability to diagnose and resolve technical integration issues quickly and efficiently.
• Experience working with ad tags, pixels, APIs, and other tracking methodologies.
• Exceptional problem-solving skills and ability to work under pressure in a fast-paced environment.
• Strong collaboration skills, with the ability to communicate technical concepts to non-technical stakeholders.
• Coaching skills - the senior manager will be responsible for ensuring more junior members of the team are upskilled.
• Experience with dynamic creative optimization (DCO) and ad-servers highly desired.
• Understanding of third-party data providers, identity solutions, and measurement tools.
• Ability to write basic scripts or queries to troubleshoot data and integration issues.

Benefits

Life at WPP Media & Benefits: Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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