Senior Business Intelligence Analyst (Engagement)

MS Society UK; London Borough of Hackney; Hybrid; GBP 37,000 - 41,000; Full time

Benefits offered by this job

Annual leave 39 days

Smart working

Pension scheme

Volunteer leave

Private GP access

Cycle to work

Apprenticeship opportunities

Job summary

MS Society UK is seeking a Senior Business Intelligence Analyst (Engagement) to deliver accurate data selections and advanced analysis for marketing, engagement and fundraising activities. You will design audience segments, extract and analyse complex data, and create reports and dashboards that translate data into clear, actionable insights.

Based in London with an office-based role in N4 and flexible remote options, you will collaborate across teams and with external agencies, uphold data

Qualifications

• Proven experience in a data analysis or similar role.
• Technical expertise in data analysis, manipulation and visualization using SQL, FastStats and Power BI.
• Experience applying advanced analytics to large datasets, including segmentation, propensity modelling and predictive analytics.
• Strong attention to detail and a clear commitment to data accuracy and quality.
• Effective communication skills, with the ability to explain findings clearly to technical and non-technical audiences.
• Knowledge of data governance and privacy requirements, including GDPR.
• Familiarity with marketing, communications, engagement and fundraising processes.

Responsibilities

• Designing and delivering accurate, timely data selections for marketing, communications, engagement and fundraising across different channels.
• Using advanced analytical techniques, including segmentation, propensity modelling and predictive analytics, to optimise audiences and activity.
• Creating, maintaining and improving reports and dashboards that present complex information clearly and provide actionable insight.
• Monitoring and reporting on KPIs, campaign results and engagement and fundraising performance, with recommendations for improvement.
• Working with internal teams and external agencies to gather requirements, define scope and deliver data analysis projects on time.
• Extracting and manipulating complex datasets using SQL, FastStats and Power BI.
• Maintaining data integrity through regular checks, audits, cleansing and enrichment, and resolving data quality issues.
• Ensuring work complies with data governance, privacy, security and organisational standards.
• Identifying and implementing improvements to data selection, analysis and reporting processes.
• Sharing knowledge, guidance and good practice to strengthen data capability across the organisation.

Skills

Data analysis

Audience segmentation

Propensity modelling

Tools

SQL

Power BI

FastStats

Job description

Position: Senior Business Intelligence Analyst (Engagement)
Hours: Full-time (35 hours a week)
Contract: Permanent
Location: Office-based in London N4, with flexibility to work remotely
Salary: Starting from £36,542 per annum plus excellent benefits
Salary Band and Job Family: Band 2, Profession/Technical
You'll start at our entry point salary of £36,542 per annum, increasing to £38,827 after 6 months' service and satisfactory performance and to £41,111 after a further 6 months.

About us

We make sure people living with MS are at the centre of everything we do. And it's this commitment that unites us across the UK.

Our strategy is based on what people affected by MS have told us is important to them. It gives us a clear and determined focus.

Our work is based on the hopes and aspirations of our MS community. Together we campaign at all levels, fund ground-breaking research and provide award-winning support and information.

Our people are our greatest asset and the key to our success. We offer a vibrant, progressive working environment where you'll be able to make a difference.

About this job

We're looking for a Senior Business Intelligence Analyst (Engagement) to deliver accurate, timely data selections and advanced analysis for our marketing, communications, engagement and fundraising activity.

You'll design and enhance audience segments, extract and analyse complex data, and create reports and dashboards that turn information into clear, actionable insight. Your work will help colleagues plan activity, evaluate performance and improve how we engage supporters.

Working across the MS Society and with external agencies where needed, you'll gather requirements, maintain high standards of data quality and governance, and recommend practical solutions. You'll also improve our data processes, share your expertise and help build confidence in data-led decision-making.

What you'll be doing

• Designing and delivering accurate, timely data selections for marketing, communications, engagement and fundraising across different channels
• Using advanced analytical techniques, including segmentation, propensity modelling and predictive analytics, to optimise audiences and activity
• Creating, maintaining and improving reports and dashboards that present complex information clearly and provide actionable insight
• Monitoring and reporting on KPIs, campaign results and engagement and fundraising performance, with recommendations for improvement
• Working with internal teams and external agencies to gather requirements, define scope and deliver data analysis projects on time
• Extracting and manipulating complex datasets using tools including SQL, FastStats and Power BI
• Maintaining data integrity through regular checks, audits, cleansing and enrichment, and resolving data quality issues
• Ensuring work complies with data governance, privacy, security and organisational standards
• Identifying and implementing improvements to data selection, analysis and reporting processes
• Sharing knowledge, guidance and good practice to strengthen data capability across the organisation

What we're looking for

• Proven experience in a data analysis or similar role, delivering marketing data selections and analysis
• Technical expertise in data analysis, manipulation and visualisation using SQL, FastStats and Power BI
• Experience applying advanced analytics to large, complex datasets, including segmentation, propensity modelling and predictive analytics
• Strong attention to detail and a clear commitment to data accuracy and quality
• Effective communication skills, with the ability to explain findings clearly to technical and non-technical audiences
• Knowledge of data governance and privacy requirements, including GDPR
• Familiarity with marketing, communications, engagement and fundraising processes

If you're excited by the opportunity to use data and insight to strengthen supporter engagement and fundraising at the MS Society, we'd love to hear from you.

Closing date for applications

5PM on Friday 13th November 2026

We particularly welcome applications from disabled people and or people from minoritised ethnic backgrounds.

Disability Confident Employer

We're a Disability Confident Employer and we're committed to promoting equality and diversity.

You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes.

Your right to work in the UK

You must have the right to work in the UK to work in paid employment with us. You'll need to share documents showing you're eligible to work in the UK if we offer you employment.

We currently don't have a Sponsor Licence agreement with the Home Office and aren't able to support you with visa applications.

Safeguarding

We're committed to safe and responsible recruitment and to protecting the wellbeing of children, young people and vulnerable adults. We expect all staff and volunteers to support this commitment.

A Disclosure and Barring Service check will not be required for this role.

We have a wide range of employee benefits, including

Encouraging work-life balance

• 39 days' paid annual leave, including bank holidays, pro rata for part-time employees
• Additional annual leave entitlement based on length of employment
• Smart working and flexible working options

Caring for you and your family

• Generous sick pay and enhanced leave for new parents
• Opportunity to buy and sell annual leave
• Free 24/7 access to a virtual GP and a confidential support helpline
• Special leave, disability leave and carers' leave options
• Cycle to work and death in service schemes

Thinking about your finances

• Enhanced salary sacrifice pension scheme
• Discounted season ticket loan and interest-free emergency loans
• Give as you earn and access to lifestyle savings and wellbeing offers

Enriching your life at work

• Personalised development plans and a wide range of training opportunities
• Yearly internal apprenticeship opportunities
• Modern offices designed for in‑person and remote collaboration
• Supportive employee networking groups and opportunities to influence how we work
• Four days' paid volunteering leave each year across MS Society and other charity activities

No agencies please.