Senior Business Development Representative

nory; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Equity

35 days leave

Private health insurance

Parental leave

Learning budget

Home office budget

Team offsites

Work from anywhere

London office

Job summary

Nory is seeking a Senior Business Development Representative (BDR) to join our outbound engine and drive pipeline at scale from our London office, with at least three days in the office each week.

You’ll own outbound campaigns across calls, emails, LinkedIn, and creative outreach, build a healthy pipeline for Account Executives, and collaborate with Marketing and Leadership to sharpen our GTM approach.

Qualifications

• 2–3 years of experience in outbound B2B sales in a startup, or strong hospitality ops experience with early exposure to sales.
• A track record of exceeding pipeline targets or supporting revenue goals.
• Hunger and ambition to be the best – you thrive in a target-driven environment and own your results.
• A creative, curious approach to outbound – you test, learn, iterate, and don’t rely on stale templates.
• Excellent written and verbal communication skills, with the ability to build rapport quickly.
• A genuine interest in hospitality, tech, and making a real difference to frontline teams.
• Coachable, self-driven, and ambitious – whether you’re aiming to become an AE, a team lead, or both, we’ll back your growth.

Responsibilities

• Own outbound – Lead the charge on generating high-quality pipeline through cold calls, emails, LinkedIn, and creative outreach strategies.
• Pipeline management – Build and maintain a healthy pipeline to support our Account Executives in consistently smashing monthly revenue targets.
• Account research – Identify key decision-makers and uncover strategic insights using sales tools and online research.
• Messaging & campaign execution – Craft and deliver personalised, value-led messaging that speaks to our prospects.
• Collaboration & strategy – Work closely with AEs, marketing and leadership to align on outreach strategies and boost effectiveness.
• Feed the machine – Share learnings with AEs, Marketing and Product to improve go-to-market strategy.

Skills

Outbound B2B sales

Job description

Let’s fix hospitality, for good.

Hospitality is tough – margins are thin, waste is high, and teams are stretched. But it doesn’t have to be this hard. That’s why we built Nory.

Our CEO, Conor, knows the pain first-hand. After founding and scaling Mad Egg in Ireland, he got fed up with juggling “market-leading” systems, clunky spreadsheets, and endless printouts. So he set out to build the tool he wished he’d had from day one.

Nory is an all-knowing restaurant management system. It blends real-time data with AI predictive analytics, giving operators control of their margins. From food prep to forecasting, it’s operational intelligence that helps restaurants run with consistency, certainty, and profit. The result? Thriving restaurants, better jobs, less waste, healthier margins.

And we’re just getting started. Fresh off a Series B led by Kinnevik, we’ve grown to 100+ people across Ireland, the UK, and Spain – and demand is scaling faster than we ever imagined.

We’re looking for a Senior Business Development Representative (BDR) to join ourteam and take our outbound engine to the next level. This is a high-impact, high-autonomy role for someone ready to own pipeline generation and play a key part in how we scale.

This role is based in our London office, with at least 3 days a week in the office.

What you’ll be doing:

• Own outbound – Lead the charge on generating high-quality pipeline through cold calls, emails, LinkedIn, and creative outreach strategies.

• Pipeline management – Build and maintain a healthy pipeline to support our Account Executives in consistently smashing monthly revenue targets.

• Account research – Identify key decision-makers and uncover strategic insights using sales tools and online research.

• Messaging & campaign execution – Craft and deliver personalised, value-led messaging that speaks to our prospects.

• Collaboration & strategy – Work closely with AEs, marketing and leadership to align on outreach strategies and boost effectiveness.

• Feed the machine – Share learnings with AEs, Marketing and Product to improve go-to-market strategy.

What you’ll bring:

• 2–3 years of experience in outbound B2B sales in a startup, or strong hospitality ops experience with early exposure to sales.

• A track record of exceeding pipeline targets or supporting revenue goals.

• Hunger and ambition to be the best – you thrive in a target-driven environment and own your results.

• A creative, curious approach to outbound – you test, learn, iterate, and don’t rely on stale templates.

• Excellent written and verbal communication skills, with the ability to build rapport quickly.

• A genuine interest in hospitality, tech, and making a real difference to frontline teams.

• Coachable, self-driven, and ambitious – whether you’re aiming to become an AE, a team lead, or both, we’ll back your growth.

What you’ll get in return:

Competitive salary depending on experience

Meaningful equity, at Nory everyone is an owner!

35 days of paid leave per year (including bank holidays)

Comprehensive private health insurance via Irish Life (Ireland) and Axa (UK)

Enhanced parental leave and baby loss support

Learning & development culture – €1000 personal annual budget + quarterly book budget

€250 home office workspace budget

Regular team offsites & socials

Work from anywhere for up to 3 months of the year

Office in London

And much more

How we work

Our vision is to build a better future for the restaurant industry.

One where operators are in control, margins are stronger, and frontline teams can build careers they’re proud of. To get there, we move fast, stay focused, and hold ourselves to a high bar. Our values guide how we work, grow, and win – together.

These are the values we live by:

We serve up impact with a side of profit: We prioritise work that delivers real financial results for our restaurant partners.

We prioritise speed of service: We move fast, unblock quickly, and deliver with urgency.

We act like owners: We own problems, raise the bar, and build better every day.

We win as a crew: We grow stronger through feedback, collaboration, and shared wins.

We hire humans.

At Nory, we believe that diverse teams build better products. We welcome applicants from all backgrounds, identities, and walks of life. We do not discriminate based on gender, ethnicity, sexual orientation, religion, family status, age, disability, or race. What matters to us is how you think, how you work, and what you bring to the table. Please let us know if you require any adjustments so you can bring your best self to the interview process.