Senior Business Development Marketing Manager

The Children's Trust; Tadworth; On-site; GBP 50,000 - 65,000; Full time

Job summary

A leading charity for children based in Tadworth is seeking a Senior Business Development Marketing Manager to drive brand awareness and enhance service offerings. The role involves developing strategies, managing relationships, and promoting services to stakeholders. Ideal candidates will have substantial experience in business development within healthcare. The position offers competitive benefits and opportunities for professional growth.

Benefits

Competitive salary

Annual leave up to 41 days

On-site staff accommodation (subject to availability)

Career development opportunities

Qualifications

• Experience in a similar role with business development in a healthcare setting.
• Experience building relationships with commissioning authorities.
• Knowledge of commissioning landscapes or similar.

Responsibilities

• Develop and implement business development strategies.
• Build and manage stakeholder relationships.
• Lead team in marketing and business activities.

Skills

Business development skills

Marketing skills

Relationship management

Strategic thinking

Understanding of commissioning landscapes

Education

First degree in a relevant field

Postgraduate degree or certificate in a relevant field

Job description

Senior Business Development Marketing Manager

The Childrens Trust is the UK’s leading charity for children with acquired brain injury, providing rehabilitation, education, therapy and care at our national specialist centre in Tadworth, and to children and families across the UK via our Community Rehabilitation Service. We are the largest centre commissioned by NHS England for Category A neurorehabilitation.

This role is pivotal in leading all business development and services-marketing activity to drive and increase brand awareness, generate referrals, and strengthen our position as the provider of choice for children with acquired brain injury and neurodisability across the UK and internationally.

You’ll work with a cross-organisational team to promote our services to external stakeholders, including managing a key account plan to influence, maximise referrals and income opportunities. This includes cultivating and maintaining relationships with hospital-based clinicians, commissioners at Integrated Care Boards and local authorities, NHS England (regional and national), embassies, medico-legal professionals including case managers and lawyers.

Main duties of the job

You will develop and implement expertise in an environment focused on high clinical and quality standards. The site is a 24-acre, historic location with state-of-the-art facilities including robotic technology and virtual reality.

Role Requirements

You will play a key role in driving promotion of our services, combining business development and marketing skills in a complex, services environment. You will work in a matrix organisation to drive referral-generating activity.

To succeed, you must demonstrate:

• Business development and marketing skills in a complex, service-oriented environment across B2B, B2C and B2G audiences.
• Relationship management, including cultivating new and existing relationships.
• Ability to influence stakeholders at all levels, internally and externally.
• Strategic thinking to drive service development and maximise income while mitigating risk.
• Understanding of commissioning landscapes NHS (national and local), continuing health care, education, and private sectors.
• Ability to work in a matrix environment with resilience, determination and passion.

Interview Date: To be confirmed.

About Us

The Childrens Trust is the UK’s leading charity for children with acquired brain injury, providing rehabilitation, education, therapy and care at our national specialist centre in Tadworth and to children and families across the UK via our Brain Injury Community Service. Our 24-acre site is located in Surrey, just outside London, near the M25, with easy rail access (Clapham Junction, Sutton, Epsom).

We offer a competitive salary and a range of benefits including adoption pay, fertility treatment leave, enhanced paternity leave, paid carers leave, menopause-related time off, and gender reassignment leave. Annual leave ranges from 35 to 41 days (including bank holidays) depending on length of service. Benefits also include free on-site parking, a staff shuttle, subsidised cafeteria, on-site staff accommodation (subject to availability), NHS pension eligibility or an alternative scheme, and career development opportunities in a supportive, collaborative environment.

Job responsibilities

This role ensures The Childrens Trust is considered the provider of choice to support children with ABI and neurodisability across the UK and internationally. It leads on all business development and services-marketing activities to drive brand awareness, identify and develop opportunities, and cultivate relationships to increase referrals and income across all services.

Under the post-holder, a cross-organisational team will promote our services to external stakeholders to increase brand awareness and referrals, strengthen our position as the go-to provider, and influence stakeholders internally and externally in education, health and social care. This includes leading on the creation and implementation of our Business Development Strategy (including ICB engagement), strategic leadership of the account-based marketing strategy (key accounts/referrers/funders), multi-channel services marketing campaigns, and allied activities to support core income streams.

*Note: fundraising and other marketing activity are outside the scope of this role and sit with the central marketing and communications team.

This role develops and maintains relationships with hospital and community-based clinicians, commissioners at ICBs and local authorities, NHS England professionals regionally and nationally, international embassies, and medico-legal professionals including case managers and lawyers.

Duties and Responsibilities

Strategic Business Development and Services Marketing

Collaborate with senior colleagues to develop and implement a business development strategy to optimise referral activity across all services.

Provide strategic oversight and hands-on management of two key areas:

• Account-based marketing plan (key accounts) to develop and steward relationships with NHS referrers, funders, local authorities and private providers.
• Services marketing plan overseeing multi-channel marketing for professionals and families.

Oversee the organisation’s events programme (hosted events, webinars, site visits, conferences, etc.) and supervise event logistics, including management of the Business Development Marketing Officer.

Represent The Childrens Trust externally at events and meetings, ensuring opportunities are maximised and attendance is evaluated for ROI.

Champion co-production of external conferences where strategically advantageous; work with the Medical Director and other senior colleagues on business cases for new service development and rollout.

Monitor demand, competition and markets to identify opportunities and risks, reporting mitigation options; align work with external developments in commissioning and related areas.

Collaborate with the Head of Communications & Marketing to support service marketing campaigns and referral pipelines.

Oversee commissioning of services-related marketing briefs and manage the organisation’s portfolio of services-related marketing materials (web, digital, print).

Ensure GDPR compliance for business development and marketing activities in partnership with internal governance.

Business Planning and Budget Management

Set, manage and monitor the Business Development operational expenditure budget; reconcile transactions and generate expenditure reports; align activity with budgeted targets and income forecasts.

Collaborate with senior colleagues to drive performance to budgeted activity, occupancy and income targets, and develop mitigation plans where needed.

Leadership

Lead on business development and services marketing at a senior level, reporting to the Senior Leadership Team; motivate and develop staff; build external relationships and advocate for The Childrens Trust externally.

Ensure staff receive regular performance and development reviews; foster a multi-disciplinary approach to maximise opportunities and minimise risks. Maintain professional boundaries and uphold organisational values.

Undertake other duties as required within your skills and abilities.

Professionalism

Adhere to The Childrens Trust policies and procedures; demonstrate commitment to the organisation’s values and behaviours; act with integrity and professionalism.

Person Specification

Qualifications

• First degree in a relevant field or demonstrable equivalent experience.
• Postgraduate degree or certificate in a relevant field.

Experience

• Experience in a similar role with significant business development experience in a healthcare setting.
• Experience in managing and reporting business development and marketing activities in a structured way.
• Experience building relationships with commissioning authorities from scratch; experience in building referral/sales pipelines.
• Experience handling fluctuating demands in a complex environment and managing ambiguity and rapid change.
• Experience working with NHSE, ICBs, Local Authorities and/or the charity sector; NHS contracting experience.

Skills & Abilities

• Knowledge of commissioning landscapes or similar.
• Strong relationship management and team-building skills; problem solving and delegation abilities.
• Strong analytical skills (market data/research, funding streams).
• Personal and professional authority and resilience with the ability to influence diverse audiences.

Personal Qualities

• Commitment to the vision and values of The Childrens Trust.
• Flexible, proactive, and reliable with the ability to manage competing commitments.
• Motivated, proactive, and able to work independently within the scope of the role.
• Ability to cope in a demanding environment; commitment to wellbeing of staff and colleagues.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and requires a Disclosure to be processed by the Disclosure and Barring Service.