Senior Brand Strategy Manager

Disney Parks and Resorts; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global entertainment company is seeking a Snr Brand Strategy Manager to develop the EMEA brand strategy for Disney+. This office-based role in London involves leading brand marketing projects, collaborating with creative teams, and ensuring alignment across various functions. Ideal candidates should have significant experience in brand marketing within the entertainment sector and excellent presentation and stakeholder management skills.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental and guardian leave

Employee Resource Groups

Qualifications

• Significant experience developing brand marketing campaigns within the Entertainment industry, preferably SVOD.
• Ability to communicate complex concepts in simple, impactful ways.
• Creative thinker, who knows how to get the best out of creative teams.

Responsibilities

• Lead and own the continual development of the brand strategy for Disney+ in EMEA.
• Collaborate with the creative team to develop a brand design system.
• Oversee and project manage the roll out of the brand strategy across all functions.

Skills

Brand marketing campaigns

C-suite presentations

Stakeholder management

Creative team motivation

Cultural nuance understanding

Job description

Overview

Job Summary: The Disney+ Snr Brand Strategy Manager is responsible for the development of the EMEA brand strategy for Disney+ and brand strategic projects. They will own the holistic brand strategy for Disney+ in EMEA, and work with all functions of the business to ensure it is delivered consistently.

They will lead all strategic projects for brand marketing (e.g. brand architecture, brand design development, and future brand changes). They will be a key part of all quarterly and annual planning processes. They will be an excellent communicator, experienced at presenting to stakeholders at all levels and creating presentations for senior stakeholders.

They\'ll work particularly closely with the Disney+ Creative Team to develop and protect the brand in market. They\'ll act as consultant and sounding board on the strategic implications of creative decisions, and actively help the marketing teams get to clear, simple and motivating briefs.

This role will work closely with the Insights & Analytics team to put the consumer first and ensure insight guides Disney+\'s strategic decisions on brand. Alongside the Insights & Analytics team they will take the lead on Disney+\'s brand measurement framework, tracking, and brand messaging development. They will support the Brand and Content Marketing teams to ensure every Disney+ campaign is informed by the brand strategy.

They will connect the strategic thinking they do on Brand to the Acquisition and Retention team\'s strategy, advocating for 360 view of Disney+\'s marketing approach. They will work with the EMEA market teams to understand the dynamics of each market and the strategic implications for the brand. They will also work closely with our in-house creative team, creative agency and media agency to ensure all teams are pulling towards the same goal and understand our brand implicitly.

The individual will report directly into the EMEA Brand Marketing Director and be a key advisor to the Content Marketing Director, Creative Director, Senior Brand Manager, and Senior Marketing Strategy Manager.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home.

The Opportunity & Responsibilities

• Lead and own the continual development of the brand strategy for Disney+ in EMEA, collecting and managing inputs from across the business
• Oversee and project manage the roll out and implementation of the brand strategy and future brand projects across all functions and markets
• Collaborate with the creative team to develop a brand design system, guidelines and futureproofed process for brand consistency across all touch points
• Work with the US and EMEA teams to ensure all EMEA brand strategy projects have both a connection to the global brand and reflect the nuance of Disney+ in EMEA regionally and locally
• Consult with Content and Brand Marketing teams on strategic principles for core campaigns and strategic projects across team
• Work with the Insights & Analytics team to develop brand marketing test roadmap, interpret results and present back recommendations to the business, e.g. brand KPI tracking, message testing and audience profiles
• Support Disney+ EMEA\'s quarterly and annual planning with insight-driven recommendations for the role of brand within wider Disney+ marketing strategy
• Be the guardian of the Disney+ brand strategy across EMEA

The Experience & Skills We Require From You

• Significant experience developing brand marketing campaigns within the Entertainment industry (preferably SVOD)
• Experience developing C-suite presentations and strategic recommendations
• Experience motivating and inspiring creative teams and agencies
• EMEA regional experience including understanding cultural nuances
• Experience collaborating across teams, delivering through others, with senior, junior and peer stakeholders
• Ability to collaborate, motivate and inspire across cross-functional teams
• Best-in-class presentation and communication skills
• Ability to communicate complex concepts in simple, impactful ways
• Inquisitive mindset in order to be consumer centric
• Ability to process data and build a strategic recommendation using results
• Creative thinker, who knows how to get the best out of creative teams
• Excellent stakeholder management skills

Additional Information

Some travel may be required mainly within the region, possibly to the US

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups - WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney\'s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.