Senior Brand Strategy Manager

Disney; Camden Town; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading entertainment company is looking for a Snr Brand Strategy Manager for Disney+. This office-based role involves developing the EMEA brand strategy, leading brand marketing projects, and ensuring consumer insights guide strategic decisions. The ideal candidate will have experience presenting to senior stakeholders and aligning marketing strategies. The position is based in Hammersmith, London with a hybrid working model.

Qualifications

• Experience in brand strategy development for EMEA markets.
• Ability to effectively communicate with senior stakeholders.
• Strong understanding of brand measurement frameworks.

Responsibilities

• Develop and own the holistic brand strategy for Disney+ in EMEA.
• Lead strategic projects for brand marketing.
• Collaborate with Insights & Analytics to guide strategic decisions.

Skills

Brand strategy development

Excellent communication

Stakeholder presentation

Marketing strategy alignment

Job description

Overview

The Disney+ Snr Brand Strategy Manager is responsible for the development of the EMEA brand strategy for Disney+ and brand strategic projects. They will own the holistic brand strategy for Disney+ in EMEA, and work with all functions of the business to ensure it is delivered consistently. They will lead all strategic projects for brand marketing (e.g. brand architecture, brand design development, and future brand changes). They will be a key part of all quarterly and annual planning processes. They will be an excellent communicator, experienced at presenting to stakeholders at all levels and creating presentations for senior stakeholders. They\'ll work particularly closely with the Disney+ Creative Team to develop and protect the brand in market. They\'ll act as consultant and sounding board on the strategic implications of creative decisions, and actively help the marketing teams get to clear, simple and motivating briefs. This role will work closely with the Insights & Analytics team to put the consumer first and ensure insight guides Disney+\'s strategic decisions on brand. Alongside the Insights & Analytics team they will take the lead on Disney+\'s brand measurement framework, tracking, and brand messaging development. They will support the Brand and Content Marketing teams to ensure every Disney+ campaign is informed by the brand strategy. They will connect the strategic thinking they do on Brand to the Acquisition and Retention\'s strategy, advocating for a 360 view of Disney+\'s marketing approach. They will work with the EMEA market teams to understand the dynamics of each market and the strategic implications for the brand. They will also work closely with our in-house creative team, creative agency and media agency to ensure all teams are pulling towards the same goal and understand our brand implicitly. The individual will report directly into the EMEA Brand Marketing Director and be a key advisor to the Content Marketing Director, Creative Director, Senior Brand Manager, and Senior Marketing Strategy Manager. This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home.