Senior Brand Strategy Lead – Growth Campaigns

Gousto; Greater London; Hybride; GBP 60 000 - 100 000; Plein temps

Résumé du poste

Gousto is seeking a Senior Brand Manager on a 12-month fixed-term contract in London. You will shape Gousto's brand and marketing strategy, partnering across Marketing, Digital Product, Creative and Insight to drive growth through standout campaigns and influential partnerships.

You will lead cross-functional teams, translate consumer insight into briefs, manage budgets, and measure brand health with clear recommendations.

Qualifications

• Experience translating consumer insight into brand and campaign strategy.
• Proven ability to deliver end-to-end campaigns from concept to delivery.
• Strong use of data and performance metrics to guide decisions.
• Experience partnering with digital product, growth and creative teams.

Responsabilités

• Develop and evolve Gousto's brand and marketing strategies, translating direction into an actionable plan across Brand, Digital Product and Marketing
• Direct the upstream strategic thinking for above-the-line and go-to-market campaigns, turning customer insight, market context and business priorities into a clear campaign strategy and brief, working with internal teams, media and creative agencies
• Deliver major brand and go-to-market campaigns from strategy through to execution, guiding creative and media partners and managing timelines and quality
• Manage the marketing and campaign budget for brand-led activity, ensuring spend efficiency and a clear line of sight to return on investment across campaigns and partnerships
• Manage day-to-day relationships with creative and media agencies, and support the Head of Brand in roster reviews
• Review and recommend brand partnerships, building the business case with Legal, Commercial and external partners, and deliver agreed partnerships across teams
• Work with Insight, PR and Social teams to produce regular brand health and campaign performance reporting with clear recommendations for what to do next
• Track competitor activity and market trends to inform strategy, and use AI tools in planning and insight, sharing what works with the Brand team
• Partner with Digital Product and CX teams to keep improving the customer experience across brand touchpoints, ensuring consistency between brand strategy and how it is experienced by customers

Connaissances

Brand strategy

Campaign management

Insight-driven decisions

Cross-functional collaboration

Brand partnerships

Description du poste

Gousto is seeking a Senior Brand Manager on a 12-month fixed-term contract in London. You will shape Gousto's brand and marketing strategy, partnering across Marketing, Digital Product, Creative and Insight to drive growth through standout campaigns and influential partnerships.

You will lead cross-functional teams, translate consumer insight into briefs, manage budgets, and measure brand health with clear recommendations.