Senior Brand Strategist

gravityglobal.com; London; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A leading marketing consultancy is seeking a Senior Brand Strategist to lead brand strategy development for clients in complex markets. This role involves mentoring junior strategists and collaborating with cross-functional teams to create impactful marketing campaigns. The ideal candidate will have significant experience in brand strategy and a passion for innovation and creativity.

Benefits

Competitive remuneration package

Global career development opportunities

Hybrid working with 3 days in office

Supportive and inclusive policies

Qualifications

• Minimum of 4 years' experience in brand strategy, preferably within an agency.
• Proven track record in developing successful brand strategies.
• Strong understanding of marketing disciplines and the creative process.

Responsibilities

• Develop and execute brand strategies for clients.
• Conduct market research and analysis for strategic decisions.
• Lead workshops and presentations for clients.

Skills

Brand Strategy

Market Research

Communication

Creative Process

Presentation Skills

Client Relationship Building

Job description

Senior Brand Strategist

Department: Innovation - Brand Strategy

Employment Type: Full Time

Location: London

Reporting To: Tom Golland

Description

About Us
Gravity Global is the world’s most awarded marketing consultancy specializing in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.

With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling business.

As the Brand Strategy Lead, you will report to the Chief Strategy Officer (CSO) and collaborate closely with cross-functional teams, including creative, digital, and client services. Your primary responsibility will be to develop and implement comprehensive brand strategies that align with our clients' business objectives and drive measurable growth. You will also mentor junior strategists and contribute to thought leadership within the agency.

Key Responsibilities

• Develop and execute brand strategies that resonate with target audiences and differentiate our clients in the marketplace.
• Conduct in-depth market research and analysis to inform strategic decisions and identify growth opportunities.
• Collaborate with creative teams to ensure brand strategies are effectively translated into compelling campaigns.
• Lead client workshops and presentations, articulating strategic insights and recommendations clearly and persuasively.
• Monitor and analyse campaign performance, providing actionable insights to optimize future initiatives.
• Stay abreast of industry trends and emerging technologies to keep our strategies innovative and effective.

Skills, Knowledge and Expertise

You will have;

• Minimum of 4 years of experience in brand strategy, preferably within an agency environment.
• Proven track record of developing successful brand strategies for clients in complex markets.
• Strong understanding of the creative process and marketing disciplines.
• Highly organised, with exceptional attention to detail and the ability to manage multiple priorities.
• Demonstrated enthusiasm, innovation, and creative thinking.
• Excellent communication and presentation skills, with the ability to build strong client relationships.
• Experience mentoring and developing junior team members.

What we can offer:

• Competitive remuneration package
• Global career development opportunities
• Hybrid working with 3 days (Monday, Wednesday and Thursdays) in our London office (usual hours 9 - 5:30pm, Monday to Friday)
• Opportunities to make a difference and get involved with our working groups focusing on areas such as wellbeing and ESG / Sustainability
• Supportive and inclusive policies including, but not limited to, family friendly policies such as adoption, maternity and paternity, and equal opportunities
• To work with the best and most exciting clients
• To work on global accounts in the most challenging sectors
• To work with the best brains and creative talent in the industry
• To learn and develop with access to industry specific training, including our in-house training modules
• To work on innovative and ground-breaking marketing solutions
• To join a team of hard-working specialists who like to have fun along the way!

If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.

Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.