Senior Brand Social Media & Content Marketing Manager - 9-12 FTC

TN United Kingdom; Birmingham; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior Brand Social Media & Content Marketing Manager for a fixed-term contract in Birmingham. This pivotal role involves leading a dynamic team to shape and execute innovative content strategies across various social platforms. You'll be at the forefront of driving engagement and building brand loyalty, all while collaborating with cross-functional teams to meet marketing goals. If you're passionate about social media and eager to make a significant impact in a forward-thinking environment, this opportunity is perfect for you.

Qualifications

• Experience in content & social media marketing across multiple channels.
• Strong communication skills and strategic thinking.

Responsibilities

• Lead development and execution of social media and content strategy.
• Analyze social media metrics to track performance and optimize campaigns.

Skills

Social Media Marketing

Content Strategy

Team Leadership

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Social Media Platforms (Instagram, Facebook, LinkedIn, etc.)

Job description

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Senior Brand Social Media & Content Marketing Manager - 9-12 FTC, Birmingham

Client: HSBC Global Services Limited

Location: Birmingham, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 598fea336adc

Job Views: 4

Posted: 02.05.2025

Expiry Date: 16.06.2025

Job Description:

Some careers shine brighter than others.

If you’re looking for a career that will help you stand out, join HSBC and fulfill your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support, and rewards that will take you further.

Our Wealth and Personal Banking business supports millions of individuals, families, business owners, investors, and entrepreneurs worldwide. We provide products and services including current accounts, credit cards, personal loans, mortgages, savings, investments, insurance, and wealth management. We also have specialized relationship managers supporting high net worth and ultra-high-net-worth clients.

The UK Marketing function supports the Bank's strategic and revenue growth by delivering fair outcomes for customers. It focuses on understanding customers and developing brand marketing strategies, campaigns, and activities to strengthen the HSBC brand, drive revenue, and increase customer value and satisfaction.

We are looking for a Head of Social Media responsible for shaping and executing our content strategy. You will lead a team of social media specialists and content creators, driving engagement, growing brand awareness, and building a loyal community across all core social platforms.

In this role you will:

• Lead development and execution of social media and content strategy across platforms (Instagram, Facebook, X, LinkedIn, YouTube, TikTok, etc.).
• Manage social media managers and collaborate with content creators and designers to produce high-quality content.
• Create and oversee content calendars aligned with marketing plans, ensuring consistent brand messaging.
• Analyze social media metrics to track performance, optimize campaigns, and provide insights.
• Stay updated on industry trends, emerging platforms, and new technologies.
• Collaborate with cross-functional teams to develop content supporting brand campaigns and goals.

To be successful, you should:

• Have experience in content & social media marketing across multiple channels and categories.
• Be focused on delivering campaigns on time and within budget.
• Possess strategic thinking and innovative ideas for creators.
• Be passionate about customer needs.
• Have flexible management style and experience in team development.
• Have strong communication skills, capable of impacting diverse audiences.

This role is based in Birmingham, Chester, Sheffield, Leeds.

We are committed to creating diverse and inclusive workplaces. We are a Disability Confident Leader and encourage applications from candidates with disabilities, long-term conditions, or neurodivergence who meet the role's minimum criteria. For accommodations during the recruitment process, please contact our Recruitment Helpdesk.