Senior Brand Partnership & Communications Manager

Hendrick Motorsport; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading motorsport organization in London is seeking a Senior Brand Partnership & Communications Manager. In this pivotal role, you will amplify brand awareness, engage with cultural trends, and lead a dynamic team to innovate marketing strategies. The ideal candidate has extensive experience in brand marketing and lifestyle communications, showcasing a strong entrepreneurial spirit. This position offers competitive benefits and the opportunity to shape the future of motorsport.

Benefits

Competitive salary

Wellbeing support

Professional growth opportunities

Qualifications

• Significant experience in brand marketing or communications.
• Demonstrated success in lifestyle communications and activations.
• Strong relationship-building skills with high-profile individuals.
• Proven leadership and team management experience.

Responsibilities

• Develop and execute a brand amplification strategy.
• Identify cultural trends and integrate them into activations.
• Work with drivers to enhance fan engagement.
• Build relationships with lifestyle and entertainment media.
• Lead innovative brand amplification campaigns.
• Mentor the team for high performance.

Skills

Brand marketing experience

Lifestyle communications

Cultural awareness

Interpersonal skills

Entrepreneurial spirit

Leadership experience

Job description

Looking to take the lead into your next role? Strap in, we're looking for a Senior Brand Partnership & Communications Manager to join our unique mission!

About Formula E:

Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.

Hosting over 100 races in iconic cities globally and backed by top manufacturers like McLaren, Porsche, and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s).

Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.

Welcome to the home of Global Electric Street Racing.

The Role:

Reporting directly to the PR & Communications Director, the Senior Brand Partnership & Communication Manager will be a pivotal force in amplifying our brand awareness and cultivating passionate global fandom. This is a unique opportunity to be at the forefront of innovative marketing, pushing boundaries and injecting the dynamism of Formula E into the broader cultural landscape. You'll be empowered to identify and seize moments that matter, taking our sport to new audiences through bold, creative, and impactful activations and communications. If you're a relentless optimist with an entrepreneurial spirit and a knack for making the impossible happen, this is your chance to make a significant impact on a global stage.

• Strategic Amplification:Collaborate with the PR & Communications Director, and the wider marketing team to develop and execute a comprehensive brand amplification strategy focused on leveraging cultural moments and broader events to elevate Formula E's awareness and salience.
• Cultural Hijacking & Activation Champion:Identify relevant cultural trends, events, and emerging moments, developing creative and impactful activation and communication plans to authentically integrate Formula E into these spaces, generating significant noise and earned media while amplifying brand partnership activations.
• Driver Engagement & Profile Building:Work closely with your comms and content colleagues and the Formula E Teams and Drivers to identify and cultivate opportunities that showcase our driver personalities and build deeper emotional connections with our target audience, increasing their individual profiles and overall fan engagement.
• Lifestyle Media Relations:Develop strong relationships with lifestyle, entertainment, music, and fashion media to secure impactful coverage and build a robust network of key media contacts. Stay ahead of media trends and identify emerging influencers and platforms.
• Campaign Development & Execution:Lead the development and execution of bold and innovative brand amplification campaigns that break through the traditional motorsport echo chamber, reaching target audiences in culturally relevant and compelling ways.
• Relationship Building:Build and maintain strong relationships with Formula E Teams, Drivers, and their representatives. Cultivate and nurture relationships with key lifestyle, entertainment, music, and fashion media.
• Team Leader:Lead and mentor a team, driving their success and development while fostering collaboration and high performance.

What we're looking for in you:

• Impactful Brand Champion:Significant experience in brand marketing, communications, or a related field, with a proven track record of developing and executing impactful brand amplification campaigns.
• Lifestyle Communications Activator: Demonstrable experience in lifestyle communications, stunts, and/or activations, ideally within a challenger brand environment.
• Cultural Landscape Acumen:A deep understanding of the cultural landscape, including trends in music, fashion, entertainment, and emerging digital platforms.
• High-Profile Relationship Builder:Excellent interpersonal and relationship-building skills, with the ability to build trust and rapport with high-profile individuals, including athletes and celebrities.
• Strong Entrepreneurial Spirit:A proactive, energetic, and highly positive "can-do" attitude with an entrepreneurial spirit and a drive to make the impossible happen.
• Proven Leadership:Experience in managing and guiding a team.

What's in it for you?

At Formula E, we offer a range of benefits and perks to enable you to make an impact in your role and to support your wellbeing and professional growth. Check out our benefits found here!

Application Process

Think you’ve got what it takes to join our race to the future?

The closing date for this role is9th July 2025, however if we receive a high volume of applications we may close it early.

At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.

Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.

We’ll see you at the starting line!

¡VAMOS!

If you require further assistance in accessing the application or require a different format of the application, please contact [e-mail]

If this role isn’t quite for you but you want to join Formula E, why not ‘Connect’ with us here to be the first to know of new opportunities!