Enable job alerts via email!

Senior Brand Marketing Manager

CULT MIA

London

On-site

GBP 50,000 - 80,000

Full time

4 days ago

Be an early applicant

Boost your interview chances

Create a job specific, tailored resume for higher success rate.

Job summary

CULT MIA seeks a Senior Brand Marketing Manager to drive brand strategy and execute impactful marketing campaigns. This leadership role involves managing campaigns, influencer strategies, and team mentorship within a fast-paced, high-growth environment focused on luxury fashion. Ideal candidates will have extensive experience in D2C brand marketing and a passion for innovative storytelling.

Qualifications

Significant experience in brand marketing, ideally in D2C businesses.
Confident running integrated brand campaigns.
Experience managing and mentoring junior team members.

Responsibilities

Lead execution of integrated brand marketing campaigns.
Manage a team including Social & Content Executive.
Oversee performance tracking and reporting across initiatives.

Skills

Brand marketing

Content oversight

Influencer strategy

Community engagement

Data analysis

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from CULT MIA

Fractional Talent Partner at Cult Mia, Housr, InvestorHub & Fuel Ventures. Fixed-Fee & Subscription Model for Start-Ups.

Cult Mia is building the leading online luxury fashion marketplace of tomorrow. We stand out by curating the most unique, values-driven collections that shoppers won’t find anywhere else. By constantly scouting the globe, we connect our community with the freshest independent fashion talent. To date, we've onboarded over 400 brands from 42 countries, offering products across 17 categories. Our approach to sustainability, developed alongside Positive Luxury, is tied to supporting the brands that align with at least one of our four key values.

Named the fastest-growing fashion company in the UK for the second year in a row, Cult Mia is entering an exciting scale-up phase following a successful investment round. With ambitious growth plans over the next three to five years, we’re expanding our marketing team to help take the brand to the next level. Our focus is on accelerating traction in our two leading markets - the US and the Middle East - and building global brand awareness that matches the strength and uniqueness of our product offering. We're looking for sharp, creative marketing minds who are excited to drive forward one of the most dynamic brands in fashion today.

ABOUT THE ROLE

Reporting into our CMO, the Senior Brand Marketing Manager will lead the execution and evolution of Cult Mia’s brand marketing function - driving forward seasonal campaigns, influencer strategy, brand partnerships and content direction.

This is a key leadership role in the marketing team, responsible for translating the brand vision into high-impact, multi-channel campaigns that drive cultural relevance and long-term brand equity and the growth of an engaged community. You will manage two direct reports: a Social & Content Executive and a Partnerships & Influencer Executive, as well as our PR external partner, working closely with them to grow our community, develop engaging storytelling, and support customer acquisition.

You will collaborate closely with E-commerce and Partnerships (relating to our designers) teams, as well as external partners to ensure the Cult Mia brand is consistently and effectively expressed across all touch-points.

Key areas include, but are not limited to:

Lead the strategic planning and oversight of integrated brand marketing campaigns across social, CRM, influencer, events, and partnership channels — ensuring alignment with Cult Mia’s brand identity, seasonal priorities, and commercial objectives.
Set the direction for our influencer strategy, working closely with the Partnerships & Influencer Executive to manage execution of seeding, UGC collection, and relationship tracking.
Drive the development of brand partnerships and co-marketing collaborations, guiding outreach strategy, partner selection, and campaign concepts while supporting the Partnerships & Influencer Executive on coordination and delivery.
Own Cult Mia’s brand storytelling framework, working with the Social & Content Executive to set the creative direction for social content, campaign messaging, and editorial moments.
Ensure consistent brand identity and tone of voice across all customer-facing channels, providing clear briefs and feedback to team members and agency partners to uphold visual and verbal brand standards.
Manage and mentor a small but high-performing team, fostering collaboration, accountability, and growth. Provide clear delegation, feedback, and support across influencer, content, PR, events and partnership functions.
Improve brand marketing operations and creative processes, embedding structure, best practices, and scalable systems to boost output and efficiency.
Oversee performance tracking and reporting across brand marketing initiatives, synthesising insights to optimise future planning and team focus.
Manage the brand marketing budget, allocating spend across campaigns, partnerships, and creative resources to maximise ROI.
Monitor relevant cultural, industry, and consumer trends, ensuring Cult Mia shows up in timely, authentic, and high-impact ways.

The Senior Brand Marketing Manager is someone who:

Significant experience in brand marketing, ideally in D2C businesses overseeing content, social, influencer, PR, brand partnerships and community
Strategic thinker with a strong editorial eye and brand sensibility
Confident running integrated brand campaigns from strategy to execution
Experience managing and mentoring junior team members within a marketing or brand function
Highly collaborative and confident working across teams and with external partners
Data-literate and comfortable working with OKRs and measuring brand impact
Ability to analyse campaign performance and utilise insights for future marketing plans
Thrives in a fast-paced, high-growth environment
Self-starter, proactive and solutions-oriented
Passionate about independent fashion, cultural storytelling, and luxury consumer behaviour

Interview Process:

Introductory video call with our Fractional Talent Partner (Matt), 30 minutes
Further video interview with our CMO, 45 minutes
Take-home case exercise followed by a walkthrough with our CMO, our CEO and Founder (Nina), and potentially one of our other senior team members. 75 minutes
Final values conversation with our CEO, Nina. 30 minutes

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Retail and Internet Marketplace Platforms

Referrals increase your chances of interviewing at CULT MIA by 2x

Get notified about new Brand Manager jobs in London Area, United Kingdom.

London, England, United Kingdom 4 days ago