Senior Brand Marketing Manager

TN United Kingdom; Havant; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Senior Brand Marketing Manager to lead innovative marketing strategies and foster community engagement. This role involves overseeing the creation of multichannel marketing calendars, collaborating with creative teams, and executing campaigns that resonate with customers. The ideal candidate will thrive in a dynamic environment, demonstrating creativity in crafting compelling content and leveraging social media platforms. Join a company that values sustainability and social responsibility, where your contributions will make a significant impact on brand visibility and customer loyalty.

Benefits

25 days holiday plus bank holidays

Dental Insurance

Pension

EAP support

Sabbatical leave

Family policies

Refer a friend scheme

Qualifications

• Proven track record in executing marketing calendars effectively.
• Strong project management skills with attention to detail.

Responsibilities

• Manage and deliver seasonal marketing calendars and campaigns.
• Coordinate impactful marketing activities across various channels.

Skills

Marketing Experience

Creative Copywriting

Project Management

Social Media Strategy

Community Engagement

Team Leadership

Education

Degree in Marketing or Related Field

Job description

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Role: Senior Brand Marketing Manager Department: Marketing Contract: Full-Time, Permanent Location: Havant, Hampshire, PO9 1QJ Working Arrangements: Hybrid Working (3 days per week office based)

About us

Who are we? For over 30 years, we've travelled, we've laughed, we've grown. We believe life is for living and more fun with those we love. Our purpose is to bring positivity to our customers' lives through the clothes we make, the things we do, and the values we uphold. We are Made for Life. Trusted quality. Sustainably sourced. Proud to be a B Corp®. Equality and inclusion isn't just an aspiration but the standard. We promote and drive equality within our workforce to create an inclusive environment where everyone can connect with our customers, colleagues, and communities. You play a key role in fostering a workplace free of prejudice, racism, sexism, harassment, bullying, and marginalization.

Role Summary

As Senior Brand Marketing Manager, you will be passionate about the brand and obsessed with the customer. You will oversee the creation and execution of the multichannel marketing calendar, managing everything from high-level campaign concepts to content delivery across channels. You will thrive in a fast-paced environment, capable of creating TikTok reels, crafting compelling marketing copy, or planning comprehensive seasonal marketing activities across online and offline channels.

Role Responsibilities

1. Devise, manage, and deliver seasonal marketing calendars considering brand campaigns, customer insights, and trading activities.
2. Collaborate with creative and studio teams to bring brand campaigns to life, driving customer engagement and loyalty.
3. Coordinate and deliver impactful marketing activities across web, email, social media, and POS content, working with content, e-commerce, and retail operations teams.
4. React swiftly to trade performance data to optimize ongoing marketing initiatives.
5. Work with the Social Media Manager to develop and execute social media strategies with clear objectives and KPIs for platforms like Facebook, Instagram, TikTok, and Pinterest.
6. Build a highly engaged community of brand advocates aligned with our brand DNA and values.
7. Partner with external PR agencies to devise and execute engaging PR strategies, including live events, to enhance brand visibility.
8. Inspire and develop the brand marketing team, fostering a culture of creativity, continuous improvement, and innovation.
9. Ensure all activities are on brand, leading by example and collaborating across teams.
10. Utilize customer insights to support brand growth and connect effectively with our audience.
11. Set and monitor KPIs for marketing initiatives, continuously reviewing and refining content and strategies.
12. Align with the company's social and environmental mission, championing actions that impact sustainability and social responsibility.

Skills and Experience

• Extensive marketing experience with a flair for creative ideas and compelling copy.
• A proactive, hands-on approach with a proven track record of executing marketing calendars effectively.
• Experience in translating brand DNA across channels to engage customers.
• Ability to thrive in a fast-paced environment and support various functions to drive trading and messaging.
• Strong project management skills from conception to execution, with attention to detail.
• Knowledge of digital platforms and building engaged social communities.
• Experience in building and leading high-performing teams with enthusiasm and innovation.
• Excellent multitasking skills, managing projects within tight deadlines and budgets.
• Strong team player with the ability to work cross-functionally and independently.

Role Competencies

Strategic Leadership and Vision

• Manage seasonal marketing calendars aligned with brand campaigns and customer insights.
• Own and execute marketing campaigns across multiple channels, ensuring brand consistency and customer engagement.

Creative and Content Development

• Create impactful marketing activities and content for web, email, social, and POS.
• Generate innovative ideas for campaigns and social content, supporting hands-on execution.

Agility and Responsiveness

• React quickly to trade data and deliver new activities to optimize performance.
• Set clear objectives and KPIs, using results for continuous improvement.

Community and Relationship Building

• Build and engage a community of brand advocates.
• Coordinate with external PR agencies to execute strategies and live events.

Team Leadership and Development

• Lead and inspire the brand marketing team, fostering a vibrant, innovative culture.

Brand Advocacy and Integration

• Ensure all activities are on brand and aligned with customer insights and growth ambitions.

Project Management and Execution

• Manage multiple projects efficiently, ensuring high-quality results within deadlines and budgets.

Key Contacts and Relationships

• Internal: Head of Creative, Studio & Location Manager, Content, Ecomm & Retail Ops, Social Media Manager, PR Manager.
• External: PR agencies, Brand advocates, Community.

Accountable Resources

• Marketing Calendar, Seasonal Campaigns, Marketing Activities, Social Media Strategy, Brand Marketing Team.

Benefits

• 25 days holiday plus bank holidays, Perkbox platform, Thrive LMS, Dental Insurance, Pension, EAP support, Critical illness/death in service, Sick pay, O2 discount, Eye tests, Sabbatical leave, Family policies, Refer a friend scheme.