Senior Brand Manager UK

Scandinavian Tobacco Group Tobacco Service B.V.; Loose; On-site; GBP 45,000 - 70,000; Full time

Job summary

A leading company in the tobacco industry is seeking a Senior Brand Manager to oversee branding and commercial strategies in the UK market. The role focuses on innovative brand development, market analysis, and cross-portfolio management, offering an opportunity to significantly influence brand performance and growth.

Qualifications

• 5+ years of experience in a brand marketing role.
• Accountable for brand performance and category P&L.
• Proactive and growth-oriented individual.

Responsibilities

• Driving category and brand performance across the UK market.
• Managing NPD launches and coordinating with stakeholders.
• Preparing and implementing yearly business plans.

Skills

Branding

Campaign Development

Project Management

Commercial Mindset

Data-Driven Mindset

Strong Communication Skills

Education

Degree in a relevant field

Job description

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LOCATION – UK with occasional travel to our Herts HQ and UK field visits

HOURS - 37 hours

ABOUT THE ROLE

We have an exciting opportunity for a Senior Brand Manager to join our UK Marketing team. As a Senior Brand Manager, you will be responsible for driving category and brand performance across the UK market within STG.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Assist in leading the category, brand and commercial strategy for STG UK’s commercial agenda
• Proactive portfolio management including NPD based on market trends and gap analysis
• Managing NPD launches and other relevant projects in coordination with internal and external stakeholders including KPI tracking and results analysis
• Developing channel-specific growth strategies for the category
• Planning, managing, and implementing brand activation and sales cycle measures
• Preparing, coordinating, and implementing the yearly business plans within Group Marketing and Commercial Excellence
• Cross-portfolio implementation and management of trade activation concepts and communications including trade fairs and events
• Analysis of market, competitors, and consumer behavior with recommended strategies
• Budget planning and cost control
• Managing external agencies and service providers (research, creation, print, POS, BTL, promotion)

WHAT SKILLS AND EXPERIENCE WILL BE REQUIRED?

• 5+ years of experience in a brand marketing role
• Strong capabilities in branding, campaign development, and project management
• Accountability for brand performance
• Strong commercial mindset and proven ability to contribute to category P&L performance
• International and data-driven mindset
• Proactive and growth-oriented individual who can transform ideas into action, embrace continuous learning, and confidently contribute innovative perspectives to drive positive change
• Degree in a relevant field and strong communication skills in English, both written and verbal

WHAT IS ON OFFER?

As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package. Our benefits differ across regions; our recruiting team will be able to give more details.

OUR HIRING PROCESS

Before we enter a hiring process, your application will be reviewed by our recruiting team. If your experience aligns with the requirements, you will proceed to our hiring process, which includes:

• Application review based on hiring competencies
• Interviews and assessments

ABOUT SCANDINAVIAN TOBACCO GROUP

At Scandinavian Tobacco Group, we encourage you to craft a career that makes you more. With a heritage dating back 250 years and operating since 1961, we are present in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands including Signature, Cohiba, Macanudo, CAO, Partagas, and recently, XQS. We focus on sustainability and minimizing our environmental footprint. We are committed to fostering a culture of collaboration and shared expertise.

Please note that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies and will not provide compensation for unsolicited CVs.

If you are currently working at STG, please click here to apply as an internal candidate.