Senior Brand Manager - RKC

The Kennel Club; City Of London; Hybrid; GBP 52,000 - 57,000; Full time

Job summary

A prestigious dog community organization in London is seeking a Senior Brand Manager to protect its legacy while repositioning the brand for new audiences. This role involves translating brand strategies into compelling campaigns, leading cross-functional teams, and enhancing community experiences. The ideal candidate has strong experience in brand strategy, heritage brand management, and product marketing. A bachelor's degree in marketing is a plus.

Qualifications

• Experience in brand strategy and campaign execution.
• Strong background in managing heritage brands.
• Product marketing expertise.
• Commercial awareness with budget management confidence.

Responsibilities

• Translate brand repositioning strategy into campaigns.
• Drive modern relevance and engagement.
• Lead cross-functional teams for integrated marketing.
• Support membership growth and enhance community experience.
• Drive awareness of club facilities and services.

Skills

Brand strategy experience

Campaign execution

Product marketing expertise

Commercial awareness

Understanding of heritage brands

Education

Bachelor's Degree in Marketing or related field

Job description

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Overview

Senior Brand Manager - Royal Kennel Club (RKC)

Location: London & Hybrid (2 days a week in our London offices)
Department: Revenue & Brand
Reports to: Head of RKC (Revenue & Brand)
Salary: £52,500 - £57,000 DOE
Contract Type: Full-time

Help us honour our heritage while shaping our future.

The Royal Kennel Club is a cornerstone of the UK's dog community - rich in history, trusted by generations, and ready to evolve. We're looking for a Senior Brand Manager who can protect our legacy while repositioning the brand to connect with new audiences and inspire pride among our members.

This is a role for someone who understands the power of storytelling, the importance of community, and the impact of thoughtful, strategic marketing.
What You\'ll Be Doing

Responsibilities

• Translating our brand repositioning strategy into compelling campaigns and activations.
• Reinforcing our heritage while driving modern relevance and engagement.
• Leading cross-functional teams to deliver integrated marketing across digital, print, and experiential channels.
• Supporting membership growth and enhancing the experience for our community.
• Driving awareness of our club facilities and services to unlock new revenue streams.

Qualifications

• Experience in brand strategy and campaign execution.
• A strong background in managing heritage brands and expanding into new markets.
• Product marketing expertise and a collaborative mindset.
• Commercial awareness and confidence in managing budgets and performance.
• A deep appreciation for the pedigree dog world and its values.
• A Bachelor\'s Degree in Marketing or related field is a plus

Benefits

This is your chance to help shape the next chapter of a prestigious institution. You'll be part of a team that's passionate about dogs, proud of its history, and excited about the future.