Senior Brand Manager - Pepsi

PepsiCo; Reading; On-site; GBP 50,000 - 70,000; Full time

Job summary

PepsiCo is seeking a Senior Brand Manager to drive brand performance and strategy for PEPSI in the UK. The ideal candidate will leverage consumer insights and collaborate with various teams to develop impactful marketing campaigns. This role offers competitive compensation, benefits, and support for personal growth in a diverse culture.

Benefits

Competitive salary

Bonus and car allowance

Flexible working

Critical illness cover

Discounted gym memberships

Enhanced parental leave

Electric car schemes

Qualifications

• Proven growth in brand penetration.
• Ability to translate insights into actionable plans.
• Strong influence and decision-making skills.

Responsibilities

• Create and execute brand activation plans for PEPSI in the UK.
• Manage agency partners for communication campaigns.
• Collaborate with bottler for timely execution.

Skills

Consumer marketing experience

Strategic mindset

Problem solving

Creative approach

Project management

Relationship building

Analytical skills

Job description

Overview

*Important* Internal posting

Please note that there are 2 x UK Senior Brand Manager positions opening on the Internal Beverages team. To avoid duplicative applications and to streamline the interview process, please apply directly to this requisition. Further insight into the individual roles can be found below. If you have an interest in a particular role, please do highlight on your application at the top of your CV - Please note that you will likely be invited to an open brand manager interview in consideration for all roles, with preferences discussed during the interview process.

Roles will be Reading based with travel to both London and Carlsburg Britvic in Hemel Hempstead - No sponsorship or relocation offered.

Why join the international Beverages team?

At Pepsi Beverages UK we're proud to lead a portfolio of some of the UK's most iconic brands. Pepsi Max is the nations no 1 Cola (sub-brand, by volume); 7up is the leading drink in Lemon & Lime; Lipton is the UK's no 1 Ice Tea; and Rockstar is making an exciting foray into the fast moving Energy Drinks space. The UK is one of Pepsi International Beverages 'Anchor Markets' with ambitious growth targets and a really exciting agenda to lead the next generation of Soft Drink growth. Working with our bottling partner - Carlsberg Britvic - this is a high-performing team on a strong growth trajectory with some really exciting ambitions ahead.

In this role you will connect closely with Consumer Insights, Creative agencies, TCP team, media partners, R&D & Supply Chain, as you work across a series of exciting projects for the coming year.

You will own performance delivery and will be responsible for developing large-scale brand campaigns and activations that will continue to differentiate PEPSI within the category, shaping the future of this iconic brand. This role is also responsible for partnering with the commercial functions and with our bottling partner Carlsberg-Britvic, to deliver execution with impact.

Responsibilities

• As Senior Brand Manager on PEPSI, you’ll create and execute the end-to-end activation plans for our PEPSI brand in the UK, rooting plans in powerful insight, data driven analysis and a deep understanding of the local consumer, shopper and trade customer, with particular focus on Grocery retail and AFH (Away from Home) channels.
• Manage agency partners to develop, execute and evaluate winning comms (including Social Media, Influencers, Partnerships & PR).
• Lead communication planning for key programmes on the brand, based on clear understanding of consumer/shopper triggers & barriers to trial along the path to purchase, to unlock sales and long-term brand equity.
• Manage campaign A&M budget, ensuring most efficient budget deployment, to unlock brand opportunities across the year.
• Collaborate strongly with bottler partner, to ensure flawless, timely and commercially strong in market execution.
• Lead local packaging development process, and work closely with Snr Marketing Manager on NPD innovations projects, as required.

Qualifications

• Consumer marketing experience using a broad range of marketing mix elements, to deliver proven growth in brand penetration.
• Strategic mindset, with proven ability to take consumer and customer insight and translate into plans that unlock brand growth.
• Problem solving, with an ability to see solutions within a number of complex scenarios and ability to take others with you.
• Creative – ability to bring a fresh, creative approach to problem solving. A natural intuition for consumer trends & how to translate them into marketing strategies.
• A real passion for Marketing as well as having a high level of commercial acumen.
• Good eye for analysis of category data to understand performance and identify robust growth opportunities.
• Project management & High degree of ownership – ability to manage multiple projects in a fast moving and ever-changing environment with maturity and attention to detail.
• Highly capable across all core marketing fundamentals with spikes in strategic penetration, NPD development and excellence in project execution.
• Able to take others with you; excellent relationship building, listening and influencing skills.
• Strong impact and influencing skills of plans and recommendations with senior management – able to land core messages to enable swift buy in of senior management.
• Strong track-record of decision making and sound creative judgement.
• A strong growth mindset and comfortable with a culture of curiosity and learning.
• Tenacious and resilient: Ability to stay focused on projects and tackle obstacles to delivery.
• AFH Channel experience is desirable, ideally within FMCG.
• A strong drive for results, comfortable with embracing challenges, and working within a fast-paced team.

Why Join Us?

We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.

A Space to be You

We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.

Equal Opportunities

We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.

To enable you to be at your best we will ensure you are provided with any physical or non-physical adjustments to support your participation in the job application and interview process. Please speak to the Recruiter directly about any support you need.