Senior Brand Manager - Hybrid, Growth & Innovation Leader

Premier Foods

Hatfield

Hybrid

GBP 65,000 - 90,000

Full time

2 days ago

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Benefits offered by this job

Competitive salary and bonus

Car allowance

7.5% pension

Private medical insurance

Hybrid working

Sharesave scheme

Employee discount

Learning and development

Job summary

Premier Foods is seeking a Senior Brand Manager for Mr Kipling All Year Round to shape strategy and drive growth across the portfolio. You will lead cross-functional teams, translate insights into winning plans, and own initiatives from concept to launch with UK retailers.

The role offers hybrid working, a competitive package, and opportunities to develop consumer-focused activations and impactful brand experiences.

Qualifications

Experience in FMCG brand marketing at Brand Manager or Senior Brand Manager level.
Strong commercial acumen with experience managing budgets and delivering results.
Passion for consumer insight, innovation and building brands people love.
Excellent influencing and stakeholder management skills.
Proactive, ownership-driven mindset with ability to turn strategy into action.

Responsibilities

Own key areas of the Mr Kipling portfolio and deliver against commercial objectives.
Turn consumer, shopper and market insights into winning growth plans.
Lead innovation projects from concept through to launch and post-launch optimisation.
Develop compelling brand activations across digital, social and retail channels.
Partner with Sales, Category and Commercial teams to drive customer success.
Coach and develop Marketing Graduate whilst leading cross-functional project teams.