Senior Brand Manager, Hardys Europe

TN United Kingdom; Telford; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Brand Manager to lead the Hardys portfolio in Europe. This pivotal role involves developing brand strategies, driving product innovation, and managing substantial budgets to enhance brand presence across multiple markets. Join a vibrant team that values creativity and collaboration while enjoying a hybrid working environment and unique perks like an annual wine allowance. If you have a passion for brand marketing and a strategic mindset, this opportunity is perfect for you.

Benefits

Annual staff wine allowance

Fast Friday finishes

Hybrid working arrangements

Go Beyond Day

Access to online learning library

Employee Assistance Program

Exclusive employee discounts

Qualifications

• 8+ years of experience in FMCG/alcohol brand marketing.
• Strong track record of managing large A&P budgets.

Responsibilities

• Develop and implement comprehensive brand plans.
• Drive new product development and manage agency relationships.

Skills

FMCG/Alcohol Brand Marketing

Strategic Mindset

Consumer Engagement

Cross-Functional Collaboration

Budget Management

Communication Skills

Education

Marketing Degree

Job description

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Senior Brand Manager, Hardys Europe, Telford

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Client:

Accolade Wines

Location:

Telford, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

6207fdb8f592

Job Views:

9

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

Are you ready to steer one of the world's most iconic wine brands into the future?

Accolade Wines, a global powerhouse with a rich heritage and a diverse portfolio of over 50 iconic brands, is searching for a dynamic Senior Brand Manager to lead the Hardys portfolio in Europe.

About Us

Crafting wines since 1836, Accolade Wines is more than a company; we're a global team united by a passion for quality, innovation, and creating memorable experiences.

As an Employer of Choice, we pride ourselves on creating a positive and rewarding workplace for our people.

Our portfolio of acclaimedbrands including Hardys, Grant Burge, Jam Shed, and many more, are celebrated worldwide.

About the Role

The Senior Brand Manager - Hardys Europe, will be at the helm of developing and executing robust brand plans that align with our global strategy. Reporting to the Global Brand Director - Hardys (with a dotted reporting line to a local European Marketing Manager), you'll ensure the Hardys portfolio resonates with European consumers, leveraging insights to drive engagement and growth.

Thisisarareopportunitytoshape ourglobalbrandstrategywhilstalsodrivingthebrand'spresenceinEurope/EMEA!

Key Responsibilities:

Develop and implement comprehensive brand plans consistent with global positioning.

Champion the Hardys portfolio, presenting key brand opportunities to senior management.

Drive new product development and the innovation pipeline.

Collaborate with local Category teams to uncover insights and guide communication strategies.

Manage relationships with key agency partners to ensure optimal performance.

Translate brand strategy into effective trade solutions.

Oversee portfolio profitability, optimising A&P investments and ensuring cost-effectiveness.

What You'll Bring:

We're looking for a marketer who has earned their stripes on global brands.Your strategic mindset and innovative spirit will drive Hardys to new heights.

You'll be adept at prioritising your workload, working across multiple countries and markets, managing substantial budgets, and navigating cross functional stakeholder relationships.

• 8+ years of experience in FMCG/alcohol brand marketing (Preferably withlarge global brands)
• Experience working across multiple countries/markets
• Strategic mindset with a focus on innovation and consumer engagement
• Strong track record of managing large A&P budgets
• Highly accountable and results-driven mindset with expertise in measurement and evaluation to ensure strong ROI
• Ability to uncover powerful consumer insights and guide communication strategy
• Collaborative style with well-developed communication, presentation, and influencing skills
• Experience working in matrix cross-region/functional teams
• Passion for wine
• Marketing degree or similar qualification (highly desirable)

Why Join Accolade Wines?

At Accolade Wines, you’ll work with world-class talent in an environment that celebrates creativity and teamwork. With hybrid working arrangements, you can balance flexibility with the chance to make a significant impact.

Specifically we offer:

• Annual staff wine allowance and access to unique wine specials
• Start your weekend early with our Fast Friday finishes!
• Modern office located in Weybridge with hybrid working (Up to 2 days per weekfrom home)
• Go Beyond Day - make a difference in your local community
• Access to an extensive online learning library
• Employee Assistance Program& Various exclusive employee discounts

Want to find out more? Watch us in action here.

Ready to Uncork Your Potential?

If you’re ready to take your brand marketing career to the next level, we’d love to hear from you.

Join us, and let’s toast to a future brimming with opportunities!

At Accolade Wines we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.