Senior Brand Manager - GetPro

Danone; London; Hybrid; GBP 67,000 - 75,000; Full time

Job summary

A leading global food company is looking for a Brand Manager to develop and execute strategic growth plans for their product line. The ideal candidate will lead the branding strategy, manage P&L, and oversee creative campaigns. This role supports a hybrid working environment, balancing time between home and the office to enhance performance and community.

Benefits

Car allowance

Hybrid working model

Diversity and Inclusion initiatives

Qualifications

• Proven experience in brand management with a focus on P&L accountability.
• Strong analytical skills with the ability to translate data into insights.
• Ability to lead cross-functional teams and manage creative processes.

Responsibilities

• Build and execute strategic growth plans for GetPRO.
• Accountable for brand performance and market KPIs.
• Lead impactful brand campaigns and innovative pipelines.

Skills

Brand Strategy & Innovation

Insight & Data-Driven Thinking

Creative & Media Excellence

Leadership & Collaboration

Stakeholder Engagement & Storytelling

Job description

Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2026. This will only be possible with each and every one of our leaders.

Role Purpose:

Build and execute strategic growth plans for GetPRO as part of the wider Protein Must Win Battle, aligned with regional strategy to drive sustainable volume, net sales, and share gains.

Key Activities:

1. Brand P&L delivery and market performance:
   • Accountable for building & executing GetPRO annual marketing plan to deliver against business targets (Full P&L accountability)
   • Tracks brand performance against KPIs and galvanizes business around corrective actions
   • Sits on Dairy CPT as Commercial and brand lead for GetPRO brand driving execution of all brand/commercial levers to ensure delivery against CPT targets
2. Brand building & strategic leadership:
   • Shapes and aligns ambitious 3 YR brand strategy
   • Builds ambitious AOP across all marketing levers to deliver against financial / consumer objectives
   • Portfolio strategy and resource allocation (A&P) including efficient & effective WM/NW
3. Lead communications, creative & Partnerships:
   • Leads impactful brand campaigns/activations, working closely with IBC team to deliver effective/efficient creative & media. Work with Ire BM to drive relevant execution
   • Leads Sponsorship/ambassadors strategy and execution including London marathon, Carlos Alcarez activations
   • Drive Brand visual identity & DBAs locally through touchpoints (as per global brand vision)
   • Lead & deliver (doing) always-on strategy and activation as relevant. Work closely with IBC team to ensure effective/efficient creative & media
4. Pipeline & Innovation:
   • Leads GetPRO 3YR Innovation and renovation pipeline
   • Ensures excellent execution of all innovation launches
   • Contribute to people development & high feedback culture – develops high-performing team (BM)
5. Interactions:

• With functional partners: supply, finance, PRGM, commercial/category, CCD, S&I, IPRO, GS
• Key forums: CPT, LIM, activity meeting (led by IPRO), EU forums, Sales peer group

About you

We would like you to demonstrate the following key skills:

• Brand Strategy & Innovation: Crafts brand positioning, growth platforms, and breakthrough innovations that drive profitable growth.
• Insight & Data-Driven Thinking: Translates data into actionable insights and brand tasks; skilled in performance analysis and A&P management.
• Creative & Media Excellence: Delivers inspiring creative ideas and unlocks media and touchpoint opportunities to amplify brand impact.
• Leadership & Collaboration: Leads cross-functional teams and agencies with accountability, courage, and strategic influence.
• Stakeholder Engagement & Storytelling: Builds strong networks and communicates with impact to influence and align stakeholders

Salary Bracket: £67,000 - £75,000 + Car allowance

About Danone

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

We believe in the benefits of working both in the office hub and at home. Time in the hub enhances community, problem solving, and innovation, while home working supports focus, learning, and wellness.

Our hybrid working framework is designed to help you perform your role in the most efficient way. Your manager will guide how you split your time between home and your nearest hub, based on your role and business needs.

The aim is to support you in doing your best work, while creating connection moments that matter.

Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

The closing date for applications is 12th August. You will hear about your application after this date.

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Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition.