Senior Brand Manager - B2B/B2B2C

Michael Page (UK); Greater London; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading organization in the FMCG sector is seeking a Marketing Manager to develop and implement effective marketing strategies. This role involves leading product launches, managing budgets, collaborating with teams, and leveraging digital marketing channels to enhance brand presence.

Benefits

Benefits

Qualifications

• Strong background in B2B, Foodservice, FMCG, or Hot Beverage industry.
• Proven marketing expertise with campaign and budget management.
• Proficiency in analysing market data and consumer behaviour.

Responsibilities

• Developing and implementing marketing plans to drive brand growth.
• Leading product launches and promotional campaigns.
• Analysing market trends and consumer insights.

Skills

Campaign Management

Market Analysis

Communication Skills

Project Management

Digital Marketing Tools

Job description

In this role, you will be responsible for implementing UK customer marketing plans across multiple channels including Foodservice, Hospitality and Retail. You will be leading on product strategies and brand launches product launches as well as managing the budget.

Client Details

The employer is a well-established organisation within the FMCG industry, known for its innovative approach to products. They offer a collaborative and forward-thinking environment for their employees.

Description

You will be responsible for:

• Developing and implementing marketing plans to drive brand growth and awareness.
• Leading product launches and promotional campaigns, ensuring alignment with brand objectives.
• Analysing market trends and consumer insights to inform marketing decisions.
• Collaborating with cross-functional teams, including sales and operations, to achieve business goals.
• Managing budgets and ensure cost-effective campaign delivery.
• Overseeing external agencies and vendors to maintain high standards of creative output.
• Preparing regular performance reports and recommend improvements.
• Supporting the development of digital marketing initiatives, including social media and online advertising.

Profile

The successful candidate should have:

• A strong background in either a B2B, Foodservice, FMCG or Hot Beverage industry, with proven marketing expertise.
• Experience in managing campaigns, budgets, and cross-functional teams.
• Proficiency in analysing market data and consumer behaviour.
• Knowledge of digital marketing tools and platforms.
• Excellent communication and project management skills.

Job Offer

A salary of up to 50,000 + benefits is on offer for the successful candidate