Senior Brand Manager, 12 Month FTC - Sweaty Betty

WOLVERINE; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company in the activewear sector is seeking a Senior Brand Manager to shape global brand strategies and drive the growth of the Sweaty Betty brand. This role involves managing marketing campaigns, overseeing a team, and building relationships with various stakeholders. The ideal candidate will have a strong background in fashion or sportswear and be driven to empower women through fitness initiatives.

Qualifications

• Proven experience in Fashion, Sportswear, or related categories.
• Strong leadership skills with team management experience.
• Strategic thinker with executional capabilities.

Responsibilities

• Orchestrate brand storytelling and integrated marketing campaigns.
• Manage a team of Brand Managers across various marketing channels.
• Utilize analytics and insights to measure marketing investment.

Skills

Experience in Fashion

Experience managing a team

Passion for consumer trends

Ability to thrive in fast-paced environment

Self-starter

Understanding of marketing mix

Job description

Current employees, please apply in Workday.

About the job

We burst onto the scene as the OGs of female-first activewear back in 1998. Since then, we've been on a global mission to empower women through fitness and beyond. By uniting a global community of women — our sisterhood — we encourage one another to embrace our bodies and all they can do.

Our sisterhood treats every day like it's made for moving, and we're always pushing to do better. This includes using responsibly sourced materials, launching our first-ever FemTech collection designed for menstruation, maternity, and menopause, and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.

This is an exciting opportunity to join us as a Senior Brand Manager as we continue our mission to empower women through fitness and beyond. Are you in?

Our Values

WE REALLY CARE — FIRST, BEST, BRAVEST — OUR STRENGTH IS IN EACH OTHER — STAND UP, SPEAK UP, SHOUT OUT

Role Overview

As Senior Brand Manager, you will shape global seasonal brand plans and lead their implementation across touchpoints with our consumers. Ensuring the Sweaty Betty brand remains relevant, increases awareness, and builds affinity through a marketing strategy aligned with our values.

Key Responsibilities

• Orchestrate brand storytelling across channels, delivering integrated marketing campaigns in line with the brand plan.
• Partner with the Brand Director to align the brand calendar with strategic initiatives to drive growth.
• Lead the delivery of the seasonal calendar across marketing channels and campaigns.
• Manage a team of Brand Managers specializing in PR & Influencer, Retail, and Digital marketing.
• Oversee key cultural moments, working with agencies and partners to maximize impact and KPIs.
• Coordinate with global and regional teams to ensure the delivery of global campaigns and activations.
• Utilize analytics and consumer insights to measure and report on marketing investments.
• Build strong cross-functional relationships with product, performance marketing, and channel teams.
• Manage presentations for internal and external stakeholders.
• Oversee relationships with creative, PR, and social agencies, and other partners.
• Participate in quarterly business reviews, articulating the brand proposition and market opportunities.
• Translate local ideas into global strategies.
• Support budget management alongside the Brand Director.
• Identify new opportunities for brand growth.

Required Skills / Must Haves

• Experience in Fashion, Sportswear, or related categories.
• Experience managing a team.
• Passion for consumer and category trends.
• Ability to thrive in a fast-paced environment.
• Self-starter with strategic and executional capabilities.
• Deep understanding of the marketing mix and all disciplines involved.
• Comfortable operating at both strategic and market execution levels.

Our DEI Commitment

We are committed to creating a culture that celebrates diversity, embodies inclusion, and promotes equity. We aim to reflect our mission of empowerment through ongoing efforts in learning, development, and inclusive hiring practices. Our DEI mission is to embed diversity, equity, and inclusion at the heart of our business, fostering a culture of belonging that empowers everyone to be their authentic selves. We are dedicated to continuous learning, development, and challenging ourselves and our partners to be better allies and champions of inclusivity.