Senior Brand Manager

Michael Page; United Kingdom; On-site; GBP 59,000 - 70,000; Full time

Job summary

A global FMCG firm is seeking a Senior Brand Manager to shape brand strategy and lead impactful campaigns. The ideal candidate will have proven experience in brand management within the FMCG sector, strong analytical skills, and exceptional communication abilities. A salary of up to £70,000 plus benefits is offered for this role.

Qualifications

• Proven experience in brand management within the FMCG industry.
• Strong knowledge of marketing principles and campaign execution.
• Excellent analytical skills with the ability to interpret data and market insights.
• Exceptional communication and stakeholder management abilities.
• Proven experience in managing budgets and ensuring cost-effective outcomes.
• A creative mindset with a focus on innovation and problem-solving.

Responsibilities

• Developing and implementing brand strategies to achieve business objectives.
• Leading planning and execution of marketing campaigns across multiple channels.
• Analysing market trends and consumer insights to identify growth opportunities.
• Collaborating with internal teams and external agencies for brand consistency.
• Managing budgets effectively, ensuring optimal ROI for marketing activities.
• Monitoring and reporting on campaign performance, providing actionable insights.
• Acting as a key point of contact for stakeholders.
• Driving innovation by identifying and implementing new marketing initiatives.

Skills

Brand management experience

Marketing principles knowledge

Analytical skills

Communication

Stakeholder management

Budget management

Creative mindset

Job description

Overview

Are you an experienced marketing professional looking to shape brand strategy in the FMCG sector? This Senior Brand Manager role offers an exciting opportunity to lead impactful campaigns and drive brand growth.

Client Details

A global FMCG Business who are a leader within their field. They are known for their innovative approach and commitment to delivering high-quality products. The company operates in a collaborative environment fostering excellence!

Description

You will be responsible for:

• Developing and implementing brand strategies to achieve business objectives within the FMCG sector.
• Leading the planning and execution of marketing campaigns across multiple channels.
• Analysing market trends and consumer insights to identify growth opportunities.
• Collaborating with internal teams and external agencies to ensure brand consistency.
• Managing budgets effectively, ensuring optimal ROI for marketing activities.
• Monitoring and report on campaign performance, providing actionable insights.
• Acting as a key point of contact for stakeholders, maintaining strong professional relationships.
• Driving innovation by identifying and implementing new marketing initiatives.

Profile

The successful candidate should have:

• Proven experience in brand management within the FMCG industry.
• Strong knowledge of marketing principles and campaign execution.
• Excellent analytical skills with the ability to interpret data and market insights.
• Exceptional communication and stakeholder management abilities.
• Proven experience in managing budgets and ensuring cost-effective outcomes.
• A creative mindset with a focus on innovation and problem-solving.

Job Offer

A salary of up to 70,000 + package + benefits is on offer for the successful candidate