Senior Brand Manager

Inspired Pet Nutrition; Thirsk; Hybrid; GBP 40,000 - 80,000; Full time

Job description

Role

The Senior Brand Manager will own the in-year delivery of the brand business plan, and set the 2+yr direction of the brand – leading the define, design & delivery, including delivery through others, and ultimately realizing profitable growth.

Responsibilities

Deliver Results

• To deliver in year brand portfolio budget sales and profit targets
• To translate brand strategies & plans into building blocks for sales execution in store & online, with packaging and imagery and range that makes brands easy to find and shop

Create compelling strategies and brand plans.

• To turn data into insight to create actionable plans for sales and retailer execution
• To set a clear year +1 PMO vision & strategy of what success looks like for brand portfolio, with clear direction for brand growth and clear execution levers, to bring the brand vision to life
• Engages retail partners with inspiring category building growth plans that secure execution of brand growth building blocks
• Engage stakeholders across the business & externally in retailers and 3rd parties, the brand vision to ensure delivery

Communication and Media Planning

• Manage communication plans that get the brand noticed and drive consumer engagement, and sales return ROI
• Manage media plans that maximise brand health and sales return against A&P investment
• Measure and track A&P effectiveness and ROI

Portfolio Management

• NPD - To manage the development of a healthy brand portfolio pipeline of incremental and margin additive innovation to drive branded growth into new needs, channels or usage occasions.
• EPD – To constantly renovate the portfolio for maximum consumer or cost advantage (NAMO)
• Leads the renovation of a healthy and profitable range portfolio, minimising unprofitable complexity and maximising profitable core sales & retailer/category growth
• Build & align 2yr+ innovation pipeline, designed to exploit brand strengths & consumer and category opportunities – balancing short term tactical needs, with long term strategic growth
• Governance of promo guidelines and channel strategies to ensure sustainable growth (include input in to & leadership of the defining of these strategies, together with SRM)

Brand & Functional Leadership

• Contribute to an effective marketing function, role modelling engagement, developing junior team members and driving best practice across the wider Marketing Team

Knowledge, Skills And Experience

• (Desirable) Degree calibre with post graduate depth of business understanding
• Proven commercial experience in a branded / FMCG business with evidence of blue-chip technical training and development
• Track record of personally led and driven business and brand growth
• FMCG operational understanding and cross functional experience
• Proven track record of building strong brands and strong commercial relationships.
• Pet experience beneficial but not mandatory
• Strong personal tenacity and resilience to ensure that goals are achieved

The Offer

• Location: Thirsk, North Yorkshire or Crick, Northamptonshire (Hybrid - 3 days on site)
• Salary: Competitive
• 15% annual company bonus scheme
• Hours: 37.5 hours per week - Monday to Friday
• Pension: Employee contributions 3% / Employer contribution 8%
• (salary sacrifice company pension scheme)
• Holidays: 25 days + Bank Holidays
• Medicash Plan
• Private Medical
• Life Assurance
• Enhanced maternity/paternity/pawternity
• Other Benefits: Free parking, tasty treats, bring your dog to work, discounted products & free hot drinks
• Choice of a series of non-contractual flexible benefits, including cycle to work, workplace nurseries and dental insurance. These are offered through salary sacrifice or pay deductions.
• Ability to purchase heavily discounted pet food.

Company

IPN is an innovative, well-established, and award-winning pet food manufacturer, employing over 850 people across our 4 UK manufacturing sites. Our family of brands include Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butchers, Classic Cat and a selection of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel and Crick produce dry, wet, and baked foods which are enjoyed by dogs and cats all over the world.